We intend to develop all our websites under a common idea that allows us to present each of them as a section of a portal. We want to develop a “looking out tv” where the user (the visitor of the website) watches what the other users are seeing or doing in that moment in the websites. As in a real tv, the user will be allowed to change and zap shifting from a website to another one, visiting the contents or watching what other users are watching in that moment. In this way the fruition of the contents becomes circular and centrifugal, in a mechanism between tv-zapping and navigation “on demand” (an actual example is on www.canzoni-mp3.net on the left of the homepage).

Nnetwork naming: all these aspects considered, the network will be called ZZZAPP.TV, a name evoking tv-zapping, the idea of application and TV.

Aim: a new brand identity that makes the user recognize the websites as part of a network. The style will be fresh and international.
How to do it: Through an image common to all the websites of our network, linking them at a concept level as well as at a graphic level.

The project will be developed in three subsequent steps:

• Elaboration of a Logo and of the zzzapp.tv homepage graphic (the website will consist only of a homepage. This is the step we intend to deal with here.);
• Realization of the graphic of the top bar;
• Realization of the logos.

In this phase we intend to develop only the 1st step.

zzzapp.tv will consist of a sole page, with a logo, a stylized drawing in the centre and the channels of the network:

• Logo: the drawing could represent a person with a keyboard sitting on a sofa in front of a tv and beyond the tv other users.
• Channels: these are the TVs the user can switch (pushing a red button) on to watch what happens in the websites. A tv-screen will have to be drawn, where the user will watch the content we will load (a serie of raws, as in canzoni-mp3.net).
• https://lh3.googleusercontent. com/wTFA2uLj7BDXux1WO3RQ1uEnIs y2l_WAyZH45ET-pBIntdcIjWJb2ium IGQP83IlN5LQjuCeWtg0oiNRNSDJ1e X4ANNDl9m9P5m251i0x20wPDA
• In each TV there will be a serie of raws representing what the users of that website are watching; a sketched idea follows;
• https://lh3.googleusercontent. com/oP5YDFzNjJZmve0vBMjtqCQAzc 8TUN2CKzEiOMYTmOB9Zolkv92JfpBa ctVKTB45199uawVJ0dD0NOf7jxjSuO cmoSDW0J3PVh1r-1cR0-5FGTw

At a visual level we intend to represent our idea as a little screen with five coloured aerials, representing each a website:

• canzoni-mp3.net - (red at the moment, but will be blue) - BLUE logo
• sms-pronti.com - green
• frasi-amore.it - love-red
• ricettepercucinare.com - red
• schede-cellulari.it - orange

Logo requirements:

• The logo will be stylized, simple and not too colorful. A few black lines on a white background could be enough; eg.:
• https://lh6.googleusercontent. com/yylH0FP9wCbGVJkUreUkBGMsjJ jBpesd0d-4jeMOiEYLhTx-0YAi3SlI D5perabzG_u8POzHBRH7v-tV1nY8Lr kUyDg7V6J3JTXmf2itSyJHB9I
• https://lh4.googleusercontent. com/zeM4BxLdRdsgyWk5Prn8yJRbFv J9ARt0QdzQk6y_SxMHHQ75IE0BPS6J iKdG1RTtZq-g5vZnWXtPlxQc4NVPrm TOa46Jg8GmmvYlyGIaLDc18lA
• the aerials will be in the colours of the five main websites. A general colour could be black, in which the website will be written.
• In general, the website background will be black or at least dark, as well as the logo drawing.

Young and very young people who either spend their spare time on line or look for useful and interesting news about certain subjectsi (new mobile phones, sentences, music, etc.).

Recognizability: the graphic will make the network immediately recognizable even if the user enters from an internal page of a website.

Because our network is well-known and visited in the web.

Modern, international, fresh and simple

Our work will appear only on the Internet.