BootB

Brief-Beschreibung

Zurück

Dove Invisible Dry

Alle Kampagnen

Anweisungen holen

BootB Passport

The Dove Inside Out Challenge

Veröffentlicht 19.06.09 12:15 GMT
26 Total
Kategorie : Below The Line; Above The Line : Internet; Spezialanfertigung : Virales Marketing; Design : Web; Below The Line : Direkt-Marketing
Deadline : 12.07.2009 23:59 GMT

Budget : $5 600
Status : Geschlossen

Sprache der Lösungen : Englisch
Gewinner : bferns

Zu Ihrem Blackboard hinzufügen

Dare to share it

SILVAMARKIT

31.07.09 12:51 GMT

Too bad my solution didn't make it.
Could you guys feedback me quickly why it didn't make it?

Greets,
SILVAMARKIT
Idea Rejection

Nikolino

09.07.09 13:20 GMT

Hi, i'm sorry you rejected my idea, it looked cute :)
Since i would like to improve myself is it possible to know the reason? did i get all the concept wrong?
Thank you in advance,
Nicolò
Your Pitch

DoveNWM

08.07.09 15:30 GMT

Please could all pitches ensure that they are in line with the core deliverables of the brief, we are looking for a digital activity.

Please also ensure you consider the overall Dove brand essence (real women, honest beauty) and maintain the look and feel you see within the Key Visual and TVC that has been loaded in support of this brief.

The real heart of this activity should be the 'inside Out' challenge and how we can execute this digitaly
Info

Alma_Rebelde

22.06.09 21:49 GMT

can you add info (image, key visual,etc) about the ATL existing
activity based on the 'Inside Out Challenge' ideas?
Re: Info
24.06.09 09:08 GMT
Hello,

In the brief I attached the Key visual, the TV ad and the pack shots. Currently this is all that exists and these can be used, These will give you and idea of the imagery, tone and the essence of the advertising. The TVC will show you how the test works.

rgds
OUTPUT

adamya

22.06.09 14:54 GMT

what is the final output that they need...is it brochure jpg s or billboard ad campaign or wat...??
THANK U 4 REPLY...
Re: OUTPUT
24.06.09 09:12 GMT
The brief (at the beginning) outlines that this is for a digital activity. If you would like to build you ideas outside of this (show us how the digital activity can be executued outside of digital alone) then feel free, but this should be secondary.