P.Palace Immobilier is a real estate company based in Montecarlo specializing in investment properties.
http://www.montecarlohouse.net
We offer properties in the housing sector, such as apartments or villas, with a constant and guaranteed (rentals) high yield potential, in addition to providing a considerable increase in investment value over the medium term (12/18 months).
We provide distinctive services tailored to investors seeking safe, constant and guaranteed returns, and the possibility, when reselling the previously selected property, of "enjoying" a high increase in investment value already over the medium term (12/18 months). Investors can also purchase "property shares," e.g. 20% or 30%.
This option allows even "investors" with a limited budget to enter a market that would otherwise be reserved "solely" to large investors.
WHAT IS IT ?
In this step you will find information about the Brand Builder, who is asking you to propose a Solution for the challenge. He introduces himself (as a Brand of course :) The more you understand about the Brand, the more chances you have to create what is wanted.
IMPORTANT: There is a possibility that the Brand Builder prefers not to disclose who he is, usually for confidentiality reasons. Such Briefs will be published in an anonymous way. In this case the Brand Builder will say as much as he feels comfortable saying.
Here are two EXAMPLES
In case there is no problem with disclosing the identity (VISIBLE):
“NMN -No More Nicotine- is a Brand that promises to counteract the damages to the skin that can be caused by smoking. NMN is distributed in pharmacies and drugstores and its price positioning is middle-high; it is mainly promoted through professional endorsement and is not massively advertised.”
In case the Brand doesn’t want to disclose his identity (ANONYMOUS):
“Brand counteracting the damages to skin caused by smoking. Its products are distributed in pharmacies and drugstores with a middle-high price positioning; they are mainly promoted through professional endorsement and are not massively advertised.”
In summary: Who is your client (in a visible or “anonymous” way :)
We're looking for a subject for a press advertising campaign.
WHAT IS IT ?
This is the task the Brand Builder asks you to accomplish. If you don’t understand it, you are completely out of luck !
EXAMPLE
“We ask the Creators to develop a print advertising campaign in order to increase Brand’s visibility. It will be used in national magazines this spring.”
In summary: It’s the objective of the client, therefore your objective too !
"investors" with a target of at least € 500,000 who are aiming to turn a high profit from their property investments, with constant and guaranteed (rentals) net returns - tax free.
Target investors seeking a safe and "glamorous" investment in an extremely vibrant and exclusive niche real estate market.
WHAT IS IT?
People that the Brand Builder wants you to entertain and persuade to think, feel or do something using your creation. Usually you will read about their age, sex, social level and behaviors. You should always keep that information in mind while creating, as the target audience is the final recipient of what you create.
EXAMPLE
“Smoking girls and women who would like to quit smoking but can’t. Usually health-conscious adults who care about their looks. They feel guilty about smoking because they know it is harmful. They read books about it. This is a real problem for them: it’s like “My brain wants something, but my body acts of its own accord”. They don’t relate to my brand, they are just waiting for a trustworthy “helping hand”.
In summary: Get under their skin !
The goal is to seek new "investors," informing them on the exciting opportunities of investing in the "housing" market in Montecarlo, a principality that has existed for some 700 years, and is today one of the safest tax-free havens in the world.
We want to inform our target that Montecarlo provides investors with the opportunity of high, constant and guaranteed returns, in a cosmopolitan "principality" (over 127 different resident nationalities) that has been politically and economically stable for 700 years . Investing in Montecarlo is akin to investing in 127 nations simultaneously, and thus entails zero risk.
We also offer the opportunity of accessing this exclusive market, otherwise reserved only to "multimillionaires", with a limited budget of € 500,000.
WHAT IS IT?
The thing that the Brand Builder wants to make the target audience think/feel/do because of your creation.
Here are some very concrete examples:
∞ Some things people can think/feel:
- There is a new Brand (or product or idea or...) out there
- This Brand is better than the alternatives or than it used to be
- This Brand is worth paying more for
∞ Some things people can do:
- Start buying the Brand’s products
- Buy the Brand more often
- Stock more products of the Brand in their outlets
The above written examples are very concrete whilst often the proposition of the Brief is emotional. That’s even better as it can be more inspiring!
EXAMPLE
“We’d like to encourage smokers to use NMN in order to minimize the damage to their health while they are keeping giving up smoking (especially if they’ve already tried and failed before).”
In summary: Get inside their brain !
Firstly, because Montecarlo is renowned for being a safe haven, an exclusive and cosmopolitan environment par excellence, with over 127 resident nationalities.
Furthermore, we can demonstrate the uniqueness of this site, with its high property value increases, from reliable sources, such as the official site of the government of Monaco.
WHAT IS IT?
This is the key to achieving the objective. It is what supports the proposition and makes it believable. Usually it is a rational statement.
EXAMPLE
“Every cigarette you smoke is causing damage to your appearance. A recent study took several pairs of identical twins where one twin was a lifelong smoker and the other had never smoked. The smokers’ skin was a quarter thinner than that of non-smokers, and in some cases there were differences of up to 40%. NMN contains thinning-blocking anti-oxidants which counteract the effect of nicotine on the skin.”
In summary: You are looking for arguments? You’ll find them here!
- Experience: we're experts in property investments
∞ High returns guaranteed;
∞ International presence: we're a network with offices in Qatar, Saudi Arabia, India, China, Turkey and Brazil
∞ Dynamic entrepreneurs: we boast 3 generations of experience in the real estate sector;
∞ A warm, "friendly" approach (no easy feat in Montecarlo).
WHAT IS IT?
It’s who the Brand is. Yes... who!
Treat the Brand as a human being, as it has its own personality. To know the personality of the “client” is fundamental in order to provide a tailor-made job. So, read carefully the listed adjectives...
EXAMPLE
“Scientific, trustworthy, result-oriented, ‘a party’ to achieve your goals.”
In summary: Imagine the live person !
Local and national press in Italy
International financial press in Qatar, Saudi Arabia, India, China, Brazil, Turkey,
WHAT IS IT?
A list of places (or media, or things) where the target audience will see the outcome of your creation. In this step sometimes the Brand will also acknowledge you how much he plans to invest into production. This information will give you an insight whether to create a BIG project or make it small... :)
EXAMPLE
“This campaign is going to appear in lifestyle- and health-focused women magazines of New Zealand, during the spring of 2009. We plan to invest 500,000 USD, which means approximately buying 100 single pages.”
In summary: Consider the medium !
We attach the logo P.Palace Immobilier (available in low resolution only) and examples of recent advertising campaigns that can serve as a starting point.
Any images from databanks must be royalty-free.
You are free to choose the layout dimensiones. Projects must be delivered in .pdf / .jpg format, and the winner will be requested to provide the original graphic layout format suitable for the press.
If the Brand has preferences or technical requirements that your Solution has to match, you will find them here.
Here are some items that you may find in this section:
∞ Guidelines or mandatory inclusions (do’s and/or don’ts)
∞ Business objectives
∞ Market and competitors overview
∞ Good and bad samples
Depending on the Brief, you may also find some files attached with a logo, pictures of product(s), a template that you should use in order to submit your ideas, or any other file that the Brand wants to share with you. So, study the attachments before starting creating.
In summary: Anything else you need to know (not written in the 7 steps before) !
