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Vitomin Rus

Sector: Retail & Trade

Country: Russian Federation

vit|o|min is the first specialized national retail chain of health stores dedicated to selling nutritional supplements and natural cosmetics to a growing group of health conscious Russian consumers vit|o|min - первая специализированная национальная сеть магазинов здорового образа жизни предлагающая витамины, минералы, травы, спортивное питание и натуральную косметику для растущей группы Российских потребителей, заботящихся о своем здоровье

www.vitomin.ru

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Republic's choice

  • Viral Video “Crash Protection”

    Brand: Memopal
    Sector: IT & Computers
    Category: Advertising : Web; Video-Photo : Videos

    Budget: $3 000

    Deadline: 11.01.2009 23:59 GMT

    Languages of Brief: Italian, English, Portuguese, Spanish, Russian
    Language of Solutions: English
    Number of Solutions: 4

    Published 24.11.08 12:15 GMT

Top Budget Brief

  • Music Innovation

    Brand: EMI Music
    Sector: Entertainment & Art
    Category: Concepts : Product Concept
    Budget: $10 000

    Deadline: 19.01.2009 23:59 GMT

    Languages of Brief: English, Italian, Russian, Spanish, German
    Language of Solutions: English, German, French, Spanish, Italian, Portuguese
    Number of Solutions: 27

    Published 17.12.08 17:00 GMT

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Vitomin store – come inside!

Published 06.10.08 02:30 GMT
59 Total
Category: Advertising : Web, TV/Cinema, Radio, Print, Outdoor
Deadline: 20.11.2008 23:59 GMT

Budget: $1 000
Status: Closed

Language of Solutions: English, Russian, French, Spanish
Winner: jivago

Remove from the Blackboard

i found the cure!!

elbuscon

20.11.08 17:11 GMT

yes i did!!
Only in your store?

Cerebro

31.10.08 09:30 GMT

I just want to know if you only want us to develop something for your store or if we can make a propose for an action all around the shopping mall.
Thanks!
Your budget

michaeldetroit

14.10.08 16:35 GMT

$1000 for an idea that will "dramatically" increase traffic in your stores? How about this: hire three big guys at each store and tell them to physically carry some of those 20000 passers-by into the store. Good luck.
Re: Your budget
21.10.08 20:17 GMT
Hi michaeldetroit, thank you. Your proposal would work if it could have been stronger, more creative and more appealing to our target group. Try it one more time if you feel you can :)
Re: Re: Your budget
10.11.08 14:54 GMT
Thank you, as well. Your budget would work if it could have been larger, more realistic and more appealing to creative professionals. Try it one more time if building your business is worth it. :)
Your intention

Rudi

11.10.08 19:39 GMT

What exactly are yu looking for? With more information we can create something good, but it is not clear what you want us to do.
Re: Your intention
21.10.08 20:17 GMT
Hi Rudi, we did not specify the task because we wanted creators be as much creative as possible. We are looking for (1) a message that will motivate people to step inside and (2) a way to communicate this message to the people passing by the store. It can be a ‘plain vanilla’ window poster (communication) showing a happy face (message: we’ll make you happy), but we are looking for a stronger message, and more creative communication.
so lets make some basic calculations?

ghs

08.10.08 18:42 GMT

You want from us to create SOMETHING ( like the guys from the Kapitoliy Shopping Centre ) and you don't know what ( again like them ), BUT you have 13 stores and want to increase your incomings. So:

From 20000 people passing by the store, lets think that we ( the creators ) will make that at least 10% of all these people enter and at least 5% buy some product and that each day. All that in your 13 stores and minimal prise of $10 per product = ~ $10000 per day.

Well, sure here you won't find someone that is so stupid to make you any kind of "something" for $1000 (like the guys from the shopping center mentioned above) !!! C'mon people!!! If you want to receive something, you must or at least should give something else...
Re: so lets make some basic calculations?
21.10.08 20:18 GMT
Hi ghs, I showed your math to our financial people that they told me that you’re missing: the cost of capital, lease, shortages, employee seek leave, cost of pos materials, value added tax, communication cost, credit card charges, recruiting fees, bank commissions, cost of health department certification, social tax, cost of replacement of broken furniture, outbound logistic, utilities, property tax, labeling cost, security service charge, salaries, insurance, IT maintenance fees, uniform cost, auditors fees and other 48 items. If we ignore all those little boring things, your calculation would works perfectly well :)
Re: Re: so lets make some basic calculations?
22.10.08 18:01 GMT
Expect some serious answer and not a one like a from young lady.
Now can imagine how people are received in your stores...