The greatness of your BootB Solution is directly proportional to your understanding of the Brief. The Brief is the heart of the creation process! In fact, the Brief is the only way for Brand Builder to succinctly tell you what he wants to receive.

The BootB Brief is designed in order to build a successful bridge between you and the Brand Builder. In order to assure mutual comprehension, please follow the BootB instructions carefully.

Move through the process of reading the Brief step-by-step: read it up to the end and then take a break; then, read it again to get more insights and inspiration. Finally, imagine yourself in the shoes of the writer (Brand Builder) and read the Brief again. Try to find as much additional information as possible.

In each section of this Manual you will find:
  ∞ what the step is about
  ∞ an example

Now it’s time for some attributes:

BRAND
In this field you see the “owner” of the Project. Generally it is the Brand name. This name (and logo) leads to Brand Builder’s Profile. Seldom, if the Brand Builder chooses option “Anonymous” there will be no possibility for you to access the profile.

DEADLINE
This is the last day when you can publish your Solution to the Pitch. The timeframe ends at 23.59 GMT.

BUDGET
It’s the amount of money that you will receive if your Solution is chosen by the Brand Builder as the best one.

On the “Brief Description” page you will find three other fields as well:
  ∞ “Languages of Brief” – is a list of languages in which the Brief is translated. The original language is highlighted pink. Choose from the list the language you understand the best.
  ∞ “Category” – is a list of categories or sub-categories that the Brief fits the best.
  ∞ “Language of Solutions” – is the list of languages in which the Brand accepts the copy of your Solution.

curious

rightbrained

06.01.09 14:20 GMT

i am just really curious... when is the announcement date?

ho capito lidea non e piaciuta !

negrobianco.com

22.12.08 19:36 GMT

sarebbe molto interessante avere dopo un po' di tempo l'idea vincente e quelle dei meglio piazzati , inoltre ,secondo me , sarebbe interessante anche dividere il lavoro tra chi deve creare slogan ( copy) e i grafici eccecc .......a me comunque la mia idea " pick and enjoy " non dispiaceva...pazienza..alla prossima strizzata di cervello !

"37 solution

negrobianco.com

22.12.08 17:02 GMT

please can you say why my idea is no good ? thanks pietro

yes i sent a good idea !

negrobianco.com

20.12.08 16:31 GMT

i give the slogan and some grafic idea ...if do you like i can work more in grafic if you need thanks i hope thath do you like my idea !

about #33

DESIGNKIT

19.12.08 17:08 GMT

Hello, I'd really like to know your opinion to the #33 solution.
Tnaks a lot!

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