Before starting to read the body of the Brief, you need to learn some general information, which is provided online in the dedicated fields:

Title of the Brief. This is the name chosen by the Builder (it’s as simple as that :)

Builder. This is the information about the identity of the Builder. For example, let’s imagine that the Builder is Procter & Gamble. This company has very many Brands in its portfolio: Gillete, Max Factor, Ariel, Pantene, Pringles and so on. So, let’s say that Pantene needs a new poster design. In this case, the Title will be “Poster Design” and the Builder will be “Pantene”. But if Ariel wants a new design too, there will be another Brief with the same Title “Poster Design” (and there may be others as well) and in the Builder field will be the text “Ariel”. And if P&G’s HR department begins a campaign searching for young people to recruit, they can also ask to have a “Poster Design” created for them. In this case, the Builder would be “P&G”. If Builder is a Brand, then you will see name of the Brand, the description of this Brand (from the Builder’s Profile) and also the name of the Company – i.e., the owner of this Brand. If the Builder is a Company, there will be description of the company, as input in their Profile. If the Builder is an Individual, you will be able to see his or her real name or Nickname. Also, any Builder can choose “blind” mode, which means that Creators can’t see the Builder’s identity at all.

Deadline. This is the last date when you can publish your Solutions to this Brief. At the moment the Deadline can be set to no less than 30 days and no more than 180 days after the initial Brief publication.

Budget. This is the reward that you will get if the Builder decides that your Solution is the best. Minimum is 900 USD. Maximum is not limited and never will be… :)

Brief language. This field provides you information about languages the Brief is written in. If there are several languages, it means that Brief is translated into these languages. But you will always be able to know which is the original language… it will always be in magenta (an important color… isn’t it? :)

Category and Service show the creative area of the Brief so that you can find Briefs according to your professional skills and personal preferences.

Language of Solutions. This is a list of languages in which the Builder will accept Solutions. If you don’t speak any of those languages but you have an o.o.t.B. [out of the Box] idea, don’t give-up. First of all, many Briefs don’t require any copy. But if they do, if you are creative -and if you are a Creator we believe you are- you can surely find someone who will translate the copy for you! :)

If you have any questions about the Brief Page you can always click on “?” to display the BootB Help Manual.

PACKAGE

tremalnaik

21.07.08 17:06 GMT

Which is the material that you want or prefere for the package? for ejemple paper, plastic, tin, pvt,

pasta menu

visualchemist

20.07.08 08:19 GMT

there are 4 pasta menu word docs attached. which version is the latest/correct file?

question

devilcopy

19.07.08 19:07 GMT

do you want ideas to realize the package for your take away or do you have it yet? In this case, please can you give me the standard sizes?

brand character

Eloquence

18.07.08 23:43 GMT

Brand character

The restaurant is a hotspot, exclusive and carry’s premium price menu
The personality you can say its friendly, trustworthy, dependable, caring like bootb. Who treats you like a friend who is there for you, treats you with respect, is comfortable and someone you like. Enjoyable person with whom you want to spend time.

Target audience

Eloquence

18.07.08 23:27 GMT

Target audience

Altissimo target market is not restricted to age or the type of the person you are.
It includes folks who actually dine and eat at the restaurant, the target audience would be those who influence them, for example a six year old daughter with no budget after seeing an toy commercial influence her father to buy it for her.

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