Before starting to read the body of the Brief, you need to learn some general information, which is provided online in the dedicated fields:
Title of the Brief. This is the name chosen by the Builder (it’s as simple as that :)
Builder. This is the information about the identity of the Builder. For example, let’s imagine that the Builder is Procter & Gamble. This company has very many Brands in its portfolio: Gillete, Max Factor, Ariel, Pantene, Pringles and so on. So, let’s say that Pantene needs a new poster design. In this case, the Title will be “Poster Design” and the Builder will be “Pantene”. But if Ariel wants a new design too, there will be another Brief with the same Title “Poster Design” (and there may be others as well) and in the Builder field will be the text “Ariel”. And if P&G’s HR department begins a campaign searching for young people to recruit, they can also ask to have a “Poster Design” created for them. In this case, the Builder would be “P&G”. If Builder is a Brand, then you will see name of the Brand, the description of this Brand (from the Builder’s Profile) and also the name of the Company – i.e., the owner of this Brand. If the Builder is a Company, there will be description of the company, as input in their Profile. If the Builder is an Individual, you will be able to see his or her real name or Nickname. Also, any Builder can choose “blind” mode, which means that Creators can’t see the Builder’s identity at all.
Deadline. This is the last date when you can publish your Solutions to this Brief. At the moment the Deadline can be set to no less than 30 days and no more than 180 days after the initial Brief publication.
Budget. This is the reward that you will get if the Builder decides that your Solution is the best. Minimum is 900 USD. Maximum is not limited and never will be… :)
Brief language. This field provides you information about languages the Brief is written in. If there are several languages, it means that Brief is translated into these languages. But you will always be able to know which is the original language… it will always be in magenta (an important color… isn’t it? :)
Category and Service show the creative area of the Brief so that you can find Briefs according to your professional skills and personal preferences.
Language of Solutions. This is a list of languages in which the Builder will accept Solutions. If you don’t speak any of those languages but you have an o.o.t.B. [out of the Box] idea, don’t give-up. First of all, many Briefs don’t require any copy. But if they do, if you are creative -and if you are a Creator we believe you are- you can surely find someone who will translate the copy for you! :)
If you have any questions about the Brief Page you can always click on “?” to display the BootB Help Manual.
Lego Global Viral Campaign
Published 27.11.07 12:00 GMT
230 Total
Category: Advertising : Web
Status: Closed
Language of Solutions: English
