Category is one of the attributes of a Pitch. This item gives you quick information on the type of the project. Each Pitch can belong to one or more Categories or Sub-categories.
Above The Line
Above the line (ATL) is an advertising technique using mass media to promote brands. This type of communication is conventional, impersonal to customers and usually has low cost per contact.
Below The Line
Below the line (BTL) includes marketing techniques which are more targeted than ATL and sometimes can be addressed to pre-defined recipients to maximize the response rate.
Design
Design implies a process of imagining and visualizing a specific object considering its aesthetic needs, functional usage and/or physical features.
Specific Creation
Concepts, ideas, objects or materials -not mentioned in the above categories- which are needed for marketing purposes.
