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BootB Passport

Do you want not only to be a citizen of BootB Re-publi-ca, but to have a BootB passport?

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About
BootB

For
Brand Builders

For
Creative Brains

What is BootB?


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“BootB” is a free marketplace where the only ruler is Creativity. That’s why we call it Re-publi-ca. Re- like register, publi- like publish, ca- like catch. Register with BootB.com, Publish the Brief and Solutions, and Catch the best creativity and the Budget, the reward. So no barriers, no hierarchy – just Unlimited Creativity! It’s as simple as that!!!

How does BootB work?


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In the BootB Re-publi-ca there are two key players: Builders on one side and Creators on the other side. The Builders are those who are looking for o.o.t.B Creativity, the purchasers of ideas. Creators are those who are able to provide Unlimited Creativity, and are thus the sellers of ideas. And both of them can register on www.BootB.com for free, like on “eBay” or “Facebook,” and in this way become Citizens of the BootB Re-publi-ca.

What does “BootB” mean?


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BootB literally means B.o.o.t.B. To elaborate on what we mean, first, a Brief from a Brand flies into the Box, then Creators buzz around with their ideas, and finally the best Solution flies out of the Box, winning the Budget that was allocated by Brand. As a result- Brands out of the Box!

What does it mean to become a Citizen of the BootB Re-publi-ca?


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To become a Citizen of the BootB Re-publi-ca means that you can have a long list of rights and only one law to follow, which is the Re-publi-ca law: to Register for free, to publish and to catch. And you can become a Citizen whether you want to purchase others’ creativity or to sell your own creativity. You can become a Builder, meaning a purchaser of creativity, if you are a company and you want to build your brand; or you can become a Citizen as a Creator, if you are an agency, a professional working for the agency, a freelancer or just a simple individual with a lot of talent and creativity. And becoming a Citizen of the Re-publi-ca gives you also the right to receive your own Passport, which is actually quite an out of the Box Passport (very o.o.t.B, that is :) Like any other passport, it has a front cover and a back cover, but inside there is no booklet; there is you, the Citizen, because the Passport is a t-shirt! And there are three different types of Passports that you can choose:
∞ The first one says “Crawl or Fly”, and if you prefer to fly, then on the back there is written - “Fly with us!”
∞ The second one says “I create for no one”, (you prefer flying solo), and on the back it tells you that if you prefer flying solo, then you have “Unlimited Creativity.”
∞ The third Passport, the one which I actually prefer, is called “Rest In Peace”. With this Passport, we say goodbye to traditional ad agencies. From 1900 to 2007, they had a good run, but their time has passed. Fortunately, “Ideas live on BootB.com”.
Welcome to the Re-publi-ca of Unlimited Creativity!

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How can BootB reach the whole planet?


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BootB operates in 12 languages, which cover the vast majority of the world’s population. On top of this, the offline launch of BootB was done with more than 300 events, in 18 countries on every continent, in order to recruit the best creative talents all over the world. Therefore, Builders will receive creative inputs from every corner of the planet!

What if the language of a Brief is not among the standard BootB languages?


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If you do not speak English, Chinese, Portuguese, Spanish, Arabic, Russian, Hindi, Japanese, Indonesian, German, French, or Italian, then we'll translate the project for you regardless. Welcome to the BootB Re-publi-ca!

How does BootB profit from this idea?

 
We have a very simple business model in which BootB retains 20% of the Purchase price for the services provided to the Creator and to the Builder in order to meet each other in a common, free marketplace.

How can BootB provide Unlimited Creativity?


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Even if company runs a five-way pitch, the creative process is still restricted to five creative teams, most likely from the same country, the same cultural background and probably the same region. With BootB the Brand owners can access an unlimited talent pool from across the world that will certainly look at the creative challenge from all possible angles! That’s Unlimited Creativity!

Why would Creators want to join BootB?


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Our answer to this is - why wouldn’t they? They will be able to publish Solutions to the Briefs they’re passionate about and not to those they feel obligated to do. I believe that in this world there are innumerable talented, creative individuals who would like to do what they love and claim the reward that their passion deserves.

Can non-ad executives compete with experienced professionals?


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I believe that non-professional executives can think differently and can produce great ideas. For example, a waitress working in a café can think differently than a creative director if we speak about tomato ketchup. I believe that in my working lifetime, I have had hundreds of ideas which could have been useful for other companies. I believe that in the world there are millions, if not billions of people who have no place to speak their mind. There is no outlet for their ideas, but in the future with BootB - there will be.