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BootB Passport

Do you want not only to be a citizen of BootB Re-publi-ca, but to have a BootB passport?

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About
BootB

For
Brand Builders

For
Creative Brains

How does BootB guarantee that Creators will be paid?


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For every Brief that flies into the Box there is a Budget that is tied to it. So no Budget in the Box = no Brief visible on the website. And with the Budget already in the Box, there’s no chance for an unethical client to take Solutions without paying for them, as can often happen in the outside, offline world.

How will BootB achieve critical mass?


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Today there are many YouTube clones, yet there is only one YouTube! So the first-mover advantage will be our key factor for success. What will happen is that this idea, like any good idea, will be copied, but our momentum will ensure that BootB will always fly higher.

How does BootB handle intellectual property rights?


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First of all, the BootB web site is SSL-encrypted in order to ensure the integrity of the ideas shared on the site. Secondly, the BootB process sets up a legally binding contract between BootB and Creator, so that Creators will not lose their exclusive property until the very first moment when the Builder chooses a Solution, and from that moment the Creator will transfer his/her intellectual property to the Builder. Everything is very safe.

How does BootB cope with confidentiality issues for Clients?


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Builders (how we call our clients in the BootB Re-publi-ca) can be anonymous on our website if they so desire. In case a Brief contains confidential information, it can be published in the so-called “blind” mode.
For example: If Nestlé wants to ask the BootB Re-publi-ca for an idea for something, the Brief could start with the sentence “multinational company, operating in the food market, is asking for….”, and then list all services requested.

What if a Builder doesn’t want to look at all Solutions?


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BootB has set up a system that gives Builders the possibility of having Solutions pre-screened on their behalf. This is just one of a number of off-line services that BootB is able to provide to Builders according to a fixed-price list.

What if Builder doesn’t like any provided Solution?


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When a client starts any project on BootB, they commit to a Brief, a timeframe, and a Budget. These are the three key variables that drive both quantity and quality of Solutions from the creative community. In the unlikely case that the BootB Re-publi-ca can not deliver the kind of Solution that the client wants, the client has a one-time opportunity to rework these three key variables, meaning that they have the opportunity to fine-tune the Brief, extend the timeframe, and/or increase the Budget. This way the Creators who have already submitted their creative Solutions will be asked to refine their Solutions and there will be many other Creators submitting new proposals as well.

Close

Will BootB be a full-service agency?


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The answer is no. Full service is not an exciting expression in the BootB Re-publi-ca. BootB is absolutely and only obsessed with online creativity.

What will the reaction of traditional creative agencies to the launch of BootB be?


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I must say that revolutions are not always bloody, but they can and do change landscapes forever! If creative agencies are progressive and forward-thinking, and I really believe they are, they will embrace this new competition. And together we can provide better creative Solutions, or as I would say, o.o.t.B Solutions!

How will advertising agencies react to their executives pitching on BootB?


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I think creative agencies understand that they don’t have a monopoly on creative ideas. The world has changed, and in this world you can’t simply lock up ideas. In the information age, and in a zero gravity environment like the World Wide Web, ideas will always fly!

Will BootB drive market prices down?


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I don’t really think that BootB will drive prices down and or put some agencies out of business. BootB doesn’t have the pull to replace offline agencies. There will be always space for them. BootB is not a panacea. BootB wants to be an alternative for brand owners, who want to try getting creativity in new ways. However, it’s possible that prices will fall, simply because brand owners will not have to pay the overheads that offline agencies have, especially if they have their offices on Madison Avenue or in Soho.