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BootB Passport

Do you want not only to be a citizen of BootB Re-publi-ca, but to have a BootB passport?

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About
BootB

For
Brand Builders

For
Creative Brains

How was the BootB idea born?


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For 20 years I was on the other side of the court – a marketing man working for the worldwide marketing-driven organizations like Johnson & Johnson, L’Oréal, Colgate-Palmolive – and these agencies were flying to see me – at my expense, of course, and sometimes using business-class tickets, to present old, tired, worn-out ideas. And it drove me crazy! This is why I thought of BootB. Because great ideas run free for people who run free and think free. And today this can happen, all thanks to BootB!

What is the Financial Structure of BootB?


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BootB is a private company which I am funding with a limited, selective number of private backers.

What is Martin Lindstrom’s role in BootB?


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Martin was an inspiration to me and over the years we have become close associates. Martin was also the first person with whom I talked about the BootB idea and he was very positive about it. This has given me additional energy and motivation in order to move forward. That’s why we are all here today.

How can BootB be defined using only adjectives?


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I would say that BootB is creativity-obsessed, free-thinking, simplicity-seeking, cosmopolitan, trustworthy, virtual-friendly, attentive to diversity, and child-friendly.

Why BootB is creativity-obsessed?


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For the Citizens of the BootB Re-publi-ca, creativity is absolutely an obsession. When they think about life, creativity is the reason for living; when they think about death, creativity is keeps them safe from fear, because they feel that with the things they have created, they can never die. BootB is about any kind of creativity: any field of creativity, from advertising to PR, from promotion to design, to any kind of innovative idea generation.

Why is BootB free-thinking?


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We believe that the maximum level of freedom is anarchy, and BootB is very close to it. In the BootB Re-publi-ca there is only one rule, meaning Re- like Register, publi- like publish and ca- like catch. BootB is planning to bring the power of the world’s ideas into the hands of brand owners. In the BootB Re-publi-ca, only the best ideas win and they must be an o.o.t.B ideas!

Why is BootB simplicity-seeking?


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BootB is an incredibly simple concept: a brand owner puts a Brief in the Box, and then Creators around the world can see the Brief and publish their creative Solutions. And then the brand owner decides which is the best idea, and that flies o.o.t.B with the Budget. It’s as simple as that!

Why is BootB cosmopolitan?


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BootB cares about the fact that all Creators can participate in the pitches on www.BootB.com. Only linguistic differences cannot be avoided, but even these will be solved thanks to BootB’s multicultural approach of operating in 12 different languages. So thanks to the fact that all Creators can participate, BootB will ensure that all cultural boundaries can be bridged.

Why is BootB trustworthy?


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BootB is trustworthy because it delivers. BootB delivers to the purchaser of creativity, the Builder, because he or she has access to creative talents from every corner of the planet. And it delivers to the Creator, because they have access to the best Briefs from the top worldwide brands, and if they’re picked as the Winner, they have no possibility of not being paid like may happen in the offline world, because in the virtual world of BootB, a Brief is visible only if there is a Budget already tied to it. So BootB delivers because there’s no chance that Creators will not be paid.

What do we mean by attentive to diversity?


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Diversity, a very common word, often means war and sorrow. However, in the BootB Re-publi-ca, it is a “plus”. The more diversity there is, the more successful a project on BootB will be. That’s the major advantage of being attentive to diversity. That’s the BootB Re-publi-ca!!!