I'll come up with new naming
Anónimo
I want to ask you what do you mean by PAY-OFF?
What you need is:
1. A name for a BRAND.
- should this be name for a BRAND only? Or for a company? Or for BOTH at the same time? For example:
The Brand name: ABCD
The comapny name: ABCD
or:
The Brand name: ABCD
The comapny name: EFGH
What should we create then, the brand name or company name?
Second question is about PAY-OFF word? What do you mean by PAY-OFF in terms of advertising? Do you mean "SELLING LINE" that briefly describes brand's ideas etc?
Then you need a logo. The same: for a brand or for a company? Your brief doesn't t explain clearly this issue.
Can you tell me more about the logo? Do you have some favorites logos (I mean the style)?
THanks
Adam
Anónimo
1) We need the BRAND NAME only
2) Pay-off= BRAND CLAIM, yes the selling line
3) Logo for the BRAND only. We think of it as an Internet 2.0-like logo.


