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Disaronno

Sector: Alcohol y Tabaco

País: Italy

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Campaña TV Disaronno

Publicadas 18.09.08 01:10 GMT
33 Total
Categoría: Above The Line : Tele/cine
Deadline: 12.10.2008 23:59 GMT

Presupuesto: $8 000
Estado: Cerrado

Idioma de las Soluciones: Alemán, Francés, Inglés, Italiano
Ganador: flood

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language of copywriting

grafanna

09.10.08 14:18 GMT

Hi,

Movie description and copy of the spot can be writing in italian?
My solution

gipris

29.09.08 07:23 GMT

Hello. I'm working to implement my solution with the soundtrack and an English version of the spot. I decided to make even a small storyboard animated. Regards
Re: My solution
30.09.08 08:11 GMT
Hi Gipris.

That's ok. Just remember that you still have to send the basic non animated storyboard because this is what will finally be tested if the creativity is considered as a runner-up.

An example of this is available among the downloadable files attacched to the brief.
Re: My solution
30.09.08 13:13 GMT
Sure! I will update my storyboard and copy too. Thanks a lot!

Igor Trovato
Doubt...

Kelioh

23.09.08 19:12 GMT

Does this pitch involve actually creating the spot, once your storyboard/idea wins or just giving the outlines for those who will produce it?
Re: Doubt...
27.09.08 10:45 GMT
The pitch is just for the creative idea as not everyone participating has the same means.
Sugestion ?

JohnFilipe

19.09.08 20:08 GMT

Hello !
I was thinking about making an animated storyboard , in a .mov / quicktime file .
Can I do that ?
The animated storyboard is more conclusive , in mood felling , timings , scene cuts , transitions , music synch , etc...

Thank You !
Re: Sugestion ?
22.09.08 16:09 GMT
Hi JohnFilipe.
As we will have a final Copy Test with consumer groups, ideally all participating material support should be the same. We will check with the researcher and let you know ASAP.
Re: Re: Sugestion ?
27.09.08 10:44 GMT
JohnFilipe, the final material which will be tested is confirmed to be a story board. It is your choice wether you want to send other material. Please keep in mind that you have to send a story board in any case and if your solution reveals itself to be a runner up, it will be tested in this format like all others.
interesting...

ghs

18.09.08 09:22 GMT

definitely this one will be the most interesting and challenged project in bootb.

few questions:
1. if we should think about seconds for this ad, what is the estimated time you have think? 30seconds, ...?
2. should we think about short versions? i mean, most of the tv ads during the first 2-3 weeks use to show the complete campaign, but after that, just parts of 10seconds per example.
3. "Drinking Moment for Disaronno on the Rocks" - what is "Rocks"? rocks, rocks or something else? because can get it :(

thats for now.
Re: interesting...
18.09.08 09:36 GMT
one more:
- you said that the timeline is short. is that mean, the campaign is for the coming winer season, celebrations, christmas,...?
Re: Re: interesting...
18.09.08 10:30 GMT
On air: beginning of December.
Re: Re: interesting...
18.09.08 12:24 GMT
so can think about some winter place or such...?
Re: Re: Re: interesting...
18.09.08 12:44 GMT
Do not characterise seasonality too much because the spot will go on air for at least 12 months.

Re: Re: Re: interesting...
18.09.08 17:50 GMT
oook :)
Re: interesting...
18.09.08 10:29 GMT

1. Format is 20"
2. shorter format is 10" but for the creative process we will concentrate on 20"
3. On the rocks is any type of spirit/liquor with ice (Whisky on the rocks, Disaronno on the rocks..).
You will see some pictures of Disaronno on the rocks in the attachments section.
DIY: Tumbler Glass,Ice (rocks), pour Disaronno over the rocks, Enjoy!
Re: Re: interesting...
18.09.08 12:23 GMT
1,2 - ooo '' are seconds :) first that came into mind are inches!!! of course: 20'' inces TV!!!

3 - now i get it... never heard that before

thanks