!!!Update as of May 19!!!
After reviewing all Solutions submitted in response to our Pitch, we’ve drawn some important conclusions that we would like to share with you. The experience helped us get a better grasp of what is it that we’re truly looking for and we’ve understood how to fully describe the objective of the pitch. We apologize for any inconvenience that this might have cause you but we are confident that you will find the additional instructions extremely helpful for your next proposals.

Here are our observations and some new guidelines:
 1. Very few of you have brought a real change for the color scheme. We would really appreciate new chromatics – we live it up to you to choose the color palette and we would like you to find inspiration in the content of the pages and the website overall. The pages themselves could have chromatic variations in function of their topic - we would truly like to see a real variation.
Please do not try to match or take as reference the colors of our current logo because we are considering changing or re-designing it.
 2. One of the elements completely missing in all proposals was the human presence. We find appropriate the integration of a symbol or a sign recalling the craftperson as artisanship is by definition an art strongly dependent on its author.
All achieved techniques, development stages, handmade products and entities have a strong connection with the man, the artisan. Please bear in mind that the artisanal knowledge are a treasure inseparable from its owner.
 3. Generally speaking, a website, created with the objective to document and archive, must keep a clean and aligned design, a minimalistic one better said. This is one of the specifications that we want you to keep in mind even in the second period of Solutions submission. However most of the Solutions we’ve received were pretty “cold” (impersonal). Gestural signs and rather “warm” elements justified by our craftsman-made content are very welcome.
 4. Our current layout is the standard one including 3 text columns, header and footer. The website is very similar to the editorial style. The new proposals could have a different layout approach, the files we have attached are just for reference. The position of the grids and their proportions are just indicative, not compulsory.
 5. The relationship between the images and the text is another important element. In our current attire, images have a reduced weight, especially in the pages of level 1, 2 and 3. For example when clicking COUNTRIES > ITALY> SARDEGNA images are very small. In order to achieve a higher human presence, very much like the one present in the first layers, we intend to purchase images for all sections similar to this one. Having said that we expect the new proposals to give more importance and allow more space to the images – we even recommend you to use a gallery for test purposes.

The following suggestions are not compulsory, but we would appreciate them a lot:
 1. For association/suggestion purposes we would welcome a site intro composed by moving images or a short video in flash incorporating the first level menu (the main categories) present on the website.
 2. We welcome any intuitive logo proposal, different from the current one which you will find attached. If you have ideas and you would like to submit them we might purchase it separately.

!!!The end of update!!!

We want creators to come up with matching graphic design for the front-end of the site.

Please refer to the enclosed documents for the technical specifications.

Our users are looking for information on craft knowledge. They are looking for answers on the operation, evolution and relationships in play between various geographic regions in relation to a specific field of craft knowledge.

They are interested in “emotional” aspects (tourists, lovers of traditions and craft), linked to the history of the knowledge and its development, and practical aspects (i.e. people working in the sector).

We want to encourage users to explore and then come back to the site, constantly providing them with new stimulating links and exciting “journeys”. We also want to teach them about the region covered by their research, using its "craft knowledge" as an aid.

We want to convey an idea of a multitude and plurality of places, people and knowledge.

Craft knowledge needs to be put into context in order to be preserved and handed down, and to prevent it from being lost.

The site will include technical information, but this information needs to be made accessible by taking a simple, attractive, exciting and dynamic approach.

Exciting, scientific, competent and enthusiastic.

The website will be advertised on the corporate portals of the region heading the project.

Moreover, it is built on a CMS that permits good site indexing and makes the keywords contained in the text easy to find when using search engines. A thorough SEO study for all the site content is currently underway.