We are calling on designers to propose a brand signature. Our signature project "Freedom, where others dare not go" has been changed because we do not want to be compared to X or better than Y. Every week we suggest a unique product, we want a brand signature that states our mission, expresses our personality and portrays our values: freedom, tolerance, originality, excellence.

We are calling on designers to develop an advertising campaign concept for the launch of our new title (TV/cinema, radio, SMS) in order to develop our reputation, and to reach and encourage consumers to buy.

With a high educational background, our readers are enterprising workers, involved consumers, curious, modern, open-minded and open to the world, the majority are in a relationship and/or parents of young children, teenagers or students.

Their consumption is based on quality and modernity.

They believe they live in a region with a good environment and potential but feel that too few inhabitants work towards its revitalization. Their slogan could be: we are building our life and the world we'll leave to our children.

They sense that the logic of journalism (without this it would be useless for society) leads it to work on the flaws, to shed light on human contradictions and weaknesses, to distrust communication to try and find the truth about a situation.

They love media that is mind-opening, helps to discover, reflect, and informs, questions and provokes. They read all the weekly national press (L'Express, Le Nouvel Observateur, Marianne, Le Point and Le Canard Enchaîné), and call it en masse "lacking objectivity", "lacking courage", "lacking independence" and "media harassment". They complain about the "poor quality" of the regional press but they are stuck with it "for want of anything better".

The reader believes that by being well-informed he can organise his public life (work, citizenship) and his private life (cultural activities, teams, etc.) freely and knowingly. NOUVELLES – Semaine offers to accompany the reader in the quest for knowledge, in order to participate in the workings of the world.

The reporters who create the magazine are:
  ∞ young: the average age of the editorial staff is 35
  ∞ known for being dynamic: the most experienced regularly write scoops
  ∞ are skillful with humor: editorials, caricatures and commentaries play an important role in the magazine

NOUVELLES – Semaine is original, previously unpublished, intelligent, amusing, full, tolerant and open to everything, breeding excellence.

TV/movies, radio, text messages