Project for: a public publicity “stunt” for Martin Lindstrom’s upcoming book BRANDWASHED.

As part of the release of Martin Lindstrom’s next book BRANDWASHED – a book about how some companies a manipulating consumers to buy more using very suspicious and clever techniques, we need a powerful event to take place. The marketing stunt (i.e. something people will never forget – something which will create very strong visibility in the street environment or online or wireless) will have to focus on the U.S. (with a preference for NYC) with such strong impact that it preferably spreads internationally. 

Perhaps the stunt makes a statement about consumerism, about the role that brands play in our lives (negative role)… It is important that the stunt is legal and practical possible, that it does not cost more than $40,000 to execute and can be executed in a controlled manner without legal implications. The stunt needs to be headline grabbing and highly memorable. 

Some relevant examples: when NASCAR shut down multiple major avenues in NYC to be able to drive racecars across the city.

Timing for the stunt: July, August or September 2011.

The Malcom Gladwell audience.

Primary audience: (American Business to Consumer audience). Curious, engaged and passionate American women between 20 and 50 years of age – men are of importance yet 70% of those people buying the book is likely to be females. 

Secondary Audience: media 

Third audience: Global Business to Business segment – covering everything from top CMO’s and CEO’s to small business owners. 

Fourth audience: general public who want to read a book on consumer empowerment 

BRANDWASHED offers the reader a mind-blowing insight into a corporate world never seen before where manipulative tricks and hidden persuaders are used in ways no-one could imagine in order to make us buy more.

We want consumers – after seeing this stunt – to go out and buy BRANDWASHED the book. 

We want media to be so enthralled that they want to interview Martin.

All findings and conclusions are based on one of the world’s largest research studies – a multimillion dollar study conducted over 3 years.

The author Martin Lindstrom, selected as one of the world’s 100 most influential people by TIME magazine, is an advisor to 15 of the 100 most valuable brands, author to 6 books on branding, a columnist for Fast Company, regular guest on NBC’s TODAY show and numerous other nationwide TV stations in the U.S. and worldwide.

Provocative, surprising, shocking, fascinating, innovation and insight.

Hopefully, this stunt will be covered by national, international and regional media. It will possibly be featured in the enhanced ebook version of Brandwashed (due out Sept 2011), it will be featured on Martin’s website, and social media platforms.