This is a challenge for Industrial Designers. Our goal is to develop a mini-collection of 3 sofas capable to re-invent the sofa category, able to combine the characteristics of a “very comfortable” sofa (for example a high back) with those of a “very stylish” but less comfortable sofa with a clean and "minimal" design.

The maximum seat depth of each sofa is 90-95 cm.

The series should have a modern taste embedding the latest trends, design and innovation oriented.

!!!Update as of May 18!!!

Each and every Creator participating to our Pitch has showed great creative skills. Therefore, before anything I would like to thank all of you participating. We were impressed to see how most of you have “contextualized” and tried to adjust the product to the needs of our nowadays society, always looking for functionality and new materials when it comes to sofas.
However we must now correct a bit the creative direction in order to turn your proposals more commercial and salable. To be more clear and transparent , the company N.E.W.S is looking for a product with the following characteristics:
  ∞ Low armrest
  ∞ High back
  ∞ Good comfort
  ∞ Fresh design but respecting the previously mentioned characteristics
  ∞ Salability at a convenient price targeting an average to low budget consumer

Having said, we are expecting from the new proposals:
  ∞ NOT to have a very expensive and less functional structure like steel frames connectable to the heaters (e.g. Solutions no 23, 12, 8)
  ∞ NOT to be extravagant, in rigid shapes with right uncomfortable angles (e.g. Solutions no 53, 36, 22, 11, 47, 39)

We did appreciate Solutions like no 19 (Menhir model), 33, 44 (third Solutions) and 10. All of them should be smoothened and made more commercial, salable.

Good luck to everybody!

We target people with a medium / low purchasing power – our product is accessible to everybody and it is suitable for both young and older people. We are speaking to those people who keep an eye on the latest trends and like stylish furniture but have comfort in mind as well when buying furniture. Our product answers to those who appreciate the style with no frills and pay attention to the practical aspect in order to turn easier their everyday life.

Target should understand that they don’t have to give up the comfort if they’re looking to buy a design sofa. With this mini-collection, Contempo wants to change this rule and find the right balance between comfort and style.

Because our product offers a great price – comfort parity and it is the right choice for those looking for a "fresh" and innovative product. Because a high design product should not only look good but it should feel good as well.

Young, beautiful, comfortable, minimal, smart.

This product will be sold in the mid – low category shops in Asia and Europe.