After 20 years of activity, Telethon wants to refresh its brand image by restyling its logo (font and payoff) and creating an icon able to highlight our evolution in time, without denying the past. Keep in mind that the current Telethon logo is recognizable, popular, calls up affection and it has a rather efficient payoff “Fight back the muscular dystrophy and the other genetic diseases.

Following the American and French example, Telethon was born as the first tele-marathon, collecting funds for scientific research. Its big success is mainly due to the high popularity of the TV show. While continuing to organize the tele-marathon every year, the Telethon Foundation has recently chosen to distinguish itself from the TV show and gain public recognition as the serious, transparent and efficient research entity that it is.

Private citizens, better said the whole public following Telethon, during the tele-marathon and/or all year round, through the various communication and fundraising initiatives aimed at distinguishing the Foundation from the TV show.

All people that do not watch the tele-marathon but could be interested in sustaining the Foundation’s activity.

Big companies that are already supporting the Foundation.

Big Italian companies, and not only Italian, that could be interested in sustaining Telethon’s research activity.

Small and medium size businesses drawn to support Telethon’s research.

Institutions and foundations already engaged or those potentially interesting to get involved in fundraising and/or communication projects.

Telethon wants to turn its corporate image more coherent and in line with its true nature - a foundation and not a TV show. While maintaining its continuity and recognizability, the new image has to allow Telethon to reach a new target, one different than its current TV audience.

The public has to see in this restyling a reached destination for the history of the Foundation and a starting point for the new challenges taking it every day closer and closer to completing its mission of curing genetic diseases.

Because Telethon supports financially and rewards the best research

At the basis of the excellent results achieved by Telethon lies the efficient project evaluation and selection system, also known as peer-review (revision made by coequals), proudly used by the most important research founding agencies around the world. The peer-review adopted by Telethon is mentioned in the scientific literature as an example in terms of efficiency, along with the one used by the National Institute of Health based in the US.

Because Telethon has employed many young talented scientists and it has fostered the Italian research towards becoming one of the best in the World

Telethon decided to build its own scientific research institutes (Tigem, Hsr-Tiget and Dti) as well as an applied research Institute (Technoton) where superior and highly competitive research is carried out.

The transparency characterizing the fund management (in 100 euro raised, 80 are used for research) as wll as the meritocracy in assigning the funds raised, has made possible the funding of over 2 200 scientific projects that conducted to important and valuable scientific discoveries. Moreover, it has brought the research results one step closer to the cure therapies.

Currently, there are various ongoing trials that will hopefully bring all scientific results achieved towards curing other rare pathological diseases.

Furthermore, the work done by Telethon’s researchers on the genetic mechanisms opens new horizons in terms of applying the results to even more frequent diseases and that represents a significant contribution to the scientific knowledge and to the quality of life.

Telethon is an influential Foundation, a serious and reliable one that bespeaks the excellence of Italian research around the world. Moreover, Telethon is a Foundation devoted to people, one that year after year collects stories of ill people and gives hope to many other genetic disease patients and to their families.

Telethon’s values are ethics, transparency, continuous improvement and meritocracy.

The Telethon logo is used to mark all materials produced by Telethon or those that support the Foundation’s activity. From gadgets and merchandising to all types of communication materials like balance sheets, house organ, posters, brochures, advertising campaigns, corporate website, scientific articles, events, tele-marathon and so on.