We are asking Creators to come up with a logo and pay –off to identify our brand in an immediate and efficient way. The logo must be made of a very simple and basic lettering, while having a very elegant look. The preferred color is  dark red, rosewood. 

Additionally we are asking for graphical proposals  for inside shop communication (for example the flavors list) as well as packaging (like take away recipients) and stuff uniforms.

From the age point of view, we are speaking to a heterogeneous target, split in various  age groups. Selling take away food products, we will focus our attention on youth and especially on families who pay great care at their alimentary choices. 

Offering a high quality product, we are targeting a demanding  clientele, with medium to high income, always searching for the latest products, keeping itself in the know with the latest tendencies and orientated towards picking the best on the market.

The shop layout will be very elegant and composed, bringing back the style of the old ice-cream shops, with a friendly and welcoming atmosphere that stands for the quality and the authenticity  of the artisanal product. 

The prestigious character of the brand name will be underlined also through the fine shop facilities: walnut wood for the front side of the counter  and polished marble for the working side.

Our objective is to create a sign easy to recognize, that uniquely and immediately identifies  an excellent quality product. We want to get across our strong bond with the artisanal tradition of Italian ice cream, coupled with the continuous pursuit of new high quality ingredients.

The target should believe in our offer because we invest in the authenticity and excellence of our product and we are very strict in terms of quality standards.

Choosing certified organic raw materials, using artisanal processing technique, seeking for our ice cream the best flavor combinations and fragrances only from natural products,  the elegance and the delicacy in decorating our shop, the extreme care in selecting and forming our counter stuff – these are all guarantees that we offer in exchange to our clients’ trust.

You can trust Flor! The ice-cream you purchase in our shops is guaranteed by its exclusively natural and organic ingredients, lacking any chemical additives and colors. 

We are obsessed with quality and excellence.

The Flor logo will be present in all points of sale. Moreover it will be applied on all company materials, on the packaging, shoppers and staff uniforms. It will be also used for the website.

All new shop openings will be anticipated by local multi-media advertising campaigns, that will always incorporate the logo and the pay off.

As of now the full budget dedicated to marketing investments is still waiting for be defined.