We are looking for a name and a logo.

!!! Update os of June 11, 2010

While putting too much emphasis on the ecological (environmentally friendly) aspect, all logos submitted make little to none reference to design, to the furniture sector overall. Moreover the “Made in Italy” - synonym of clean aesthetics, high quality materials and impeccable finishings, is neglected.

All logos received till the date are very much different from the ones of our potential competitors in the branch – excessively different we might say.
Of course, the “eco” aspect of our products will be a strong differentiation point as it reflects a very well rooted philosophy, implemented at various levels in our company. However it should not overshadow all the other aspects of our brand. Both the name and logo should strongly recall our design and the high quality of our furniture pieces and it should not be suitable for use in other sectors as well like food or clothing.

Try to bring together the ecological aspect and the design reference without giving the first an overwhelming importance compared to the second. Giving both of them a similar weight and fusing them in a single icon is what we expect.

Regarding the naming, we are considering a couple of your proposals but to be honest none of them is fully convincing us. We would welcome a name speaking about our Italian origin – a highly important detail for the furnishing industry since it is synonym of quality and design.

!!! The end of update !!!

Our customers are “consumers” who care a great deal about environmental issues. They are knowledgeable, critical and careful of their diet and they respect the environment and sustainability. Our clients are European; they use the internet, participate in social networks and read blogs.

We want to convince potential customers of the quality of our products, their sustainability and the importance of choosing artisan quality environmentally-friendly furnishings. We want to highlight products that are Made in Italy. The name and logo need to clearly communicate the eco-friendly philosophy of our products. They need to inspire trust and make people very aware of the principles and values that inspire our work.

Our products use materials with a low environmental impact and they are designed and developed according to eco-design principles. Choosing our products means positive consequences for the natural environment, it fulfills consumers desire to not contribute to the decline of environmental conditions and to not consume resources in an irreversible manner.

Sustainability, dependability, responsibility, elegance, validity, friendliness, eco-friendliness.

Our primary market is Europe. The web will be the most highly used promotional channel. We will participate in relevant international trade fairs.