We need to create a logo and the relative corporate image for "Studio Filippini & Associati" to be applied on the materials listed at step 7.

The logo must be perceived by customers as simultaneously representing seriousness and "fresh creativity," (our most important work entails a high degree of creativity, especially in the reorganization of business groups; obviously this sort of creativity is expressed in a rather formal and serious environment).

Our work requires that we combine an extreme and rigorous methodology and data analysis with a sound dose of imagination.

At the same time, it would be nice if the corporate image on the documents and the logo helped the firm's employees (professionals first and administrative personnel as well) to feel that they are part of an integrated environment, a compact team.

We don't want to excessively stand out from other professionals: we offer a very specific service, belong to an official order of professionals and we feel we're also part of a broader team (Accounting and Legal professionals) who normally appears in a formal manner externally.

However, we're convinced that formalism should not stand for dreariness or a lack of colour.

Whoever sees our logo or picks up our letterhead paper should have an impression of "dynamic" seriousness. The logo should capture people's attention in a discrete and pleasant manner, like an elegant well-toned necktie

!!!Update as of December 7!!!

1. Our color preferences are blue/light blue, gray/silver and, at most, gold (these are the ones in the various solutions that seemed more in line with the message we want to convey: lively and elegant)

2. In the logo, use the letters FA (Filippini e Associati) because the combination seems to provide better results than SFA (Studio Filippini e Associati); the name could even remain Studio Filippini & Associati, it's just that initials with the two letters are better esthetically; at least, based on what we've seen so far. In addition, FA are the initials of my name, even if reversed.

3. The materials to be provided in executive format (better if also included in the presentations because the logo alone is not enough to form an opinion):
Letterhead
Letterhead second sheet (the ones with just the name and without the address and names of the partners, which wasn't requested in the previous brief)
Paper for notes (the colors I prefer are a very light gray with white lines (not squares) or a light pastel yellow with gray lines
Normal envelopes (letter)
Large envelopes
Business cards
Promotional items
Web page
Complimentary cards (not in the previous brief)

4. Request the positioning of the names and address, etc., on the letterhead. Would it be useful to list the precise names of the offices partners (Aldo Filippini, Massimo Impeciati and Alessandra Razzi, all three with the title Dottore Commercialista) or not? Also specify the positioning of both the names of future partners of the office and non-partners (which should, thus, be distinct)

!!!The end of update!!!

Managing Directors and Managers of mid to large sized companies.

Entrepreneurs and professionals.

Institutions (our work requires us to establish relationships with financial and public offices in general, as well as with associations within our own sector).

Belive that affairs will be handled by serious, intellectually dynamic people.

Whoever sees or uses one of our documents should have a great first impression of our studio.

Because in all these years of work we know that the level of service we provide is extremely high compared to what the competition is offering.

Obviously, there can be competitors who are better prepared or better equipped than us, but we're certainly positioned in the highest bracket.

We want to make sure that the quality of our work is reflected right from the start in the form of our business cards, letterhead paper and so on.

Meticulous attention to details

Sensitivity to the needs of customers

Intellectual dynamism

• Headed paper
• Note paper
• Business cards
• Coloured folders (we use different colours for different types of work, e.g. green for opinions and ratings, grey for legal arguments, blue for financial statements, etc.)
• Gift items (pens, USB keys, other gadgets)
• The logo will also be inserted on our website