∞ A product name that will also be the name of the company that evokes the characteristics of the product. A name with strong appeal, not yet used and easy to remember. 

A name for this yacht that conveys innovation, transformability and easy-to-yacht. A name that can be understood internationally (English or a universal Italian word). Lateral, but comprehensible, thinking is essential.

  ∞  A product logotype whose graphic design characteristics convey the values of the new brand.

  ∞  A payoff that conveys the promise of the product and the company and that can be articulated in a wide range of media and communications tools: brochures, website, trade fairs, direct marketing, unconventional marketing, print campaigns, etc.

The payoff must be accompanied by a brief description/rationale that justifies the world of values it encloses in line with the style of the product.

  ∞  A name that identifies this new category of boat, which does not exist on the market today. Currently, luxury craft are classified as flybridges (with a double external deck), opens (those without a fixed enclosure on the top) and coupes (opens to which a rigid, openable roof has been added). In addition to these types, there are more technical types such as those made by Gozzi. 

!!! Update as of June, 22!!!

  ∞ Avoid the usage of words immediately recalling the maritime world (eg "sea/mare", "water/aqua", "sail/navigare", "wave/onda")
  ∞ The new naming and payoff should express a wider concept, suggesting looking beyond the horizon, going beyond any borders, being at the avant-garde of technology and thinking.
To facilitate creation we suggest you to focus first on the naming and the payoff, setting aside in the early stages, the aesthetic aspect of the logo.

!!!The end of update!!!

Our target buyer is someone who loves to experience the sea in a full, easy way or a boat owner who may already have a luxury yacht and ours will be the second family boat. The one that's easier and simpler to take out for a day-trip. It's the smart alternative, like the scooter.

As reference points at a sailing level, the 2 brands that come closest to our brand, as ideals, are WHY and WALLY.

Less is more. The philosophy of this yacht (innovation, essentiality in elegance, transformability and total livability) makes it unique and, at the same time, enhances its value. Today, the real luxury is having the time to enjoy what you love to do. This boat, which remains a luxury boat, contains the seeds of the new way of experiencing luxury. With simplicity and few complications.

Diversity, other, new. Something never seen before. 

Because, while this is the launch of a new product and shipyard, this new idea is backed by one of the most successful entrepreneurs of Italian luxury yachting in recent decades.

It's a loft. A penthouse with terrace. A comfortable and versatile article of clothing. It's smart, easy and livable.

The logo, name and payoff will be used for all media and tools that will subsequently be produced/planned (print campaign, website, catalogue, press conference, sector trade fairs, direct marketing and unconventional marketing, etc.).