It is necessary to work out:

1. Name of the shop which should fulfill the following conditions:
  ∞ direct association with computer products;
  ∞ domain name should be free in .ru zone;
  ∞ name should be easy to write & pronounce in Russian;
  ∞ the following combinations should not be used in name: laptop, notebook, computer, sale, shop
2.Logo
3.Business card.

!!! Update as of September 16, 2009 !!!

Almost all names already received can be divided into two groups:

1) Foreign (mostly English) words that are about computers, maybe a littl bit distorted. It was used already too many times, it's too banal.

2) Combination of two words like described in p.1. The result is the same.

We think that today much better are simple and maybe ironical names like "Messenger" for mobile phones retailer or "Alphabet of Taste" for food retailer.

By the way, names in Russian are better. The name should be unique - once you see it - you'll never mix it up with something else.

!!! The end of update !!!

The main target audience are advanced users who do not need to consult with a sales manager. They do not need to look at the goods before buying. They read in advance all the information about the product and just need to buy everything in one place for the low price.

Our target audience does not have specific social, sex or age characteristics.

Our customers buy in our shop not because they do not have money. They buy because in our shop they can find huge variety of computer products for low prices and process of buying is quick, simple and automated.

In our shop you can find the most wide range of quality computer products, with the lowest prices in Moscow.

Our prices are lower than in other shops because:
1. Format of our shop allows us to serve a lot of customers at the same time so we can sell big amount of products that allows us to get very good prices from our suppliers;
2. We have only one shop that allows us to cut our costs and not to squander;
3. Process of buying is automated as much as possible so we do not need a lot of stuff.

In addition:
1. We can deliver the same day;
2. We sell only quality products with official warranty and our claim department is very loyal to the customers;
3. We have bonus program for our loyal customers.

  ∞ Quick;
  ∞ Economical;
  ∞ Safe;
  ∞ Progressive;
  ∞ Laconic.

The main promotion channel will be the Internet: placement of our price list on thematic searching websites, advertising banners, context advertising. In addition we plan to use promotion on the forums, outdoor advertising and direct mail for those who subscribed to our news.