Creators are asked to produce the graphics for 3 stickers for 3 product categories:

1 for "refrigerated cabinets" (all.to disegno armadio.pdf + foto armadio.pdf)

1 for "refrigerated counters" (all.to disegno tavolo.pdf + foto tavolo.pdf)

1 for "blast chillers/freezers" (all.to disegno abbattitore.pdf + foto abbattitore.pdf)

The stickers must include the Cold Line logo. The logo does not need to have the exact company colors; other colors may be proposed as long as they are in line with the original ones. The stickers will be made of polyester or polycarbonate and will be applied to stainless steel panels next to the digital thermostat. The objectives are:

1. To highlight the brand, making it immediately visible and recognizable.

2. To make the appliances more aesthetically pleasing with modern, minimalist graphics and colors suitable for a professional kitchen that undergoes frequent cleaning.

3. To convey a sense of trust, sturdiness, professionalism and superior technology to the user.

4. To hide welding marks of screws at the sides of the digital thermostat, which are generated during production. The minimum dimensions indicated below already take this objective into account.

!!!Update as of 7 March!!!

Indications for Creators:

The stickers must have a professional look – modern in terms of lines, form and color.

Review the links to our competitors, provided in the Brief, in order to avoid any identical or equivalent solutions.

Feel free to modify the dimensions and the shape of the sticker. Moreover, for the refrigeration cabinet we accept a simple horizontal solution, as wide as the cabinet itself.

You can also slightly modify the size of the sticker dedicated to the freezer. The shape of the sticker can be modified as well BUT use simple and professionally looking graphical elements.

The Brand is the only element to be highlighted.

We remind you that the printing technique is silkscreen printing, on polycarbonate and polyester – please consider the appropriate technical implications.

!!!The end of Update

In Europe: Chefs, Pastry Chefs, Bakers (and their staff) who use the products professionally. 

The user expects the product to be reliable, sturdy, long-lasting, energetically economical and easy to use. 

Application of the new stickers should instill the following sensations in the onlooker/user/buyer:

• Aesthetic satisfaction;
• Professionalism and refined technology;
• Ease of use;
• Dependability, reliability and sturdiness.

The products we currently offer are carefully and precisely constructed and, in most cases, completely satisfy the user. They are, however, lacking with regard to image as they are rather visually similar to products offered by our competitors. We expect that development of nice, modern, professional graphics will affirm the company's values for the user, increasing the pleasure of using our appliances.

Reliability, innovation, professionalism, sturdiness.

The creative work will accompany the product when placed for professional use in restaurant kitchens, pastry and bake shops, pizzerias, ice cream shops, cooking schools and retailer showrooms. The graphics may be used for advertisements in trade magazines.