- Creation of an advertising page to raise awareness of the Brand with an incisive message that characterizes and captures the essence of the Brand and creativity thatemphasizes its personality.

We want to stress that we are seeking creativity focused on the brand that departs from the classic/traditional winery pages, for example: classic vineyard/product photo with winery phrase/story and logo.

FORMAT: classic A4 running vertically and with adaptation for a possible double page.

Italian consumers who associate wine with status and are seeking quality (Wine Lovers) with attention to the price, which does not, however, play a determining role in the choice of the product.

The target must understand:

• Masottina is the historic brand (since 1946) of a family that has been making wine for 3 generations, known within the wine-making community at an international level, even if, up to now, it's promotion has been entrusted primarily to word-of-mouth and the quality of the product.
• Masottina has excellent quality DOC and DOCG products that it produces in the Conegliano-Valdobbiadene, a prestigious area with a unique vocation for wine-making.
• Masottina's headquarters are in Conegliano, and art and wine city and the home of the first wine-making school in Italy.

The target must:

• discover the AUTHENTIC Prosecco that comes from the area where it originated and developed and that has all the typical characteristics of Conegliano Valdobbiadene DOCG Prosecco Superiore;
• consume the products;
• increase consumption at the points of sale where the target purchases;
• increase awareness of the products and Brand through word-of-mouth and other forms of direct communication.

Masottina

A) has total control of its production chain:

1. Choice of the best soil with the greatest vocation for growing grapes

2. Harvesting and selecting the best grapes

3. Quality wine-making that exclusively uses the “mosto fiore” (flower of the must for superior quality)

4. The sparkling wine process takes place slowly and at a low controlled temperature.

5. Choice of the best materials for bottling and packaging completely controlled by Masottina with tracking of every bottle produced.

6. International certification under the ISO 9001:2008 standard, the International Food Standard (IFS), the BRC Global Standard-Food and Organic Certification under EEC regulations 834/07 and 889/08.

B) Third-generation family business

1. A family that, motivated by passion and constant research to improve its products, processes grapes and wines with tradition and skill.

Masottina is:

• AUTHENTIC
• COMPETENT, VERY ATTENTIVE TO THE PRODUCT
• RELIABLE
• FAMILY/TRADITIONAL
• HISTORIC

Campaign launch Winter 2010/Spring 2011

• Specialized periodicals (wines and liquors) - Italian and international;
• Wine and food periodicals - Italian;
• Consumer periodicals - Italian;
• Daily newspapers - Italian;
• Web - International.