We are looking for a creative idea working as a guide for the next web campaign, online during the christmas time

The output we expect is a document with graphic guidelines of the campaign divided in (required):

1) banners in all formats, disappearing animated DIV, disappearing/on mouse over flash animation

Banner formats:

120 x 600 Pixels - Skyscraper 160 x 600 Pixels - Wide Skyscraper 300 x 250 Pixels - Medium Rectangle 336 x 280 Pixels - Large Rectangle

250 x 250 Pixels - Square Pop-up 728 x 90 Pixels - Super Banner 468 x 60 Pixels - Traditional Banner

In addition, we indicate a number of possible alternatives, listed in order of importance ( we would appreciate the realization of either one or both options)

2) Ideas and guidelines for an online contest/prize competition: we would like, given the “busy” christmas time, our campaign to stand out for originality catching sufers' attention
You're free to choose channels and conditions for the contest/prize competition – projects will be judged mainly according to their “out of the box” creative contribution.

3) video storyboard to be used on youtube or video installation (in this case we recommend to focus on low cost video production, without testimonials or hard to produce).

We want surfers to navigate our website and to understand that Merchandisingplaza is the most beautiful website in the world where they can:

• buy a “piece of their idols”
• find a reach selection of special and “official” gifts

Our customers are mainly from Europe, North America and Australia, but we're aiming to a growing interest from Brazil and Argentina.

They are men and women, from 16-17 y.o. To 40-45 years old. The youngest are the most curious ( 9 years old fan), but we noticed that the highest disposable income comes from customers between 25-35 years old (core target).

The main reasons are the passion for some brand or their desire of imitation (they wanna be like Rocky or Schumacher)

We have a double goal

1. Carrying high traffic during the christmas time just underlining the specificity of our online store.
2. Defining our website as the greatest store of official merchandising in the world

We probably are the most assorted website in the world for fans of Brand licensed official products.
Seeing is believing!

The name of our Brand on its own evokes the idea of market

A marketplace to visit as an old-fashioned market where to find exactly what you where looking for.

The stylized shopping bag in our logo is meant to give the idea of the action following the visit: the purchase!

The campaign will be a wide-ranging project.

The project will appear in every online channel through:

• Adwords
• Tradedoubler
• Affiliation programme
• Facebook
• Youtube
• Online Quiz
• SEM
• Online Press