Almost all the daily deal sites have the same layout, since practically all (including, it would be useless to deny it, Tuangon) have borrowed their site's structure and layout from Groupon, the site that invented daily online deals.
Our objective is to redesign the layout of the Home Page to graphically distinguish our site from the competition.
This restyling must clearly and incisively communicate the deal or offer of the day and, with equal force, Tuangon's second vocation: that of being a guide to the city.
So, we want to the new HP to resemble the pages of a city guide in a way that's up to you to determine. But not necessarily with photos of tourist or, in any case, famous sights (not, to use Rome as an example, photos of the Coliseum or the Spanish Steps) but with views that are unfamiliar to tourists but recognizable to city residents. To give you an idea of the results we want to achieve, remaining in the field of daily deal sites, we note the site .
xx\The layout of the HP must be adaptable to more than one city, so we can reproduce the HP, with the obvious difference of the photo(s), in the various cities in which Tuangon will operate.
Graphically, the most decisive element is the space where the offer will be presented, whose content must feature the same elements as the current one, with the exclusion of “value” and “What do you like”, which we consider superfluous. All the other information must be kept and, if possible, emphasized in an incisive and easy to read way. In other words, you must keep the following points:

• title of the offer
• cost of the offer (which is the most prominent element) 
• discount and savings
• coupons necessary to complete the offer and coupons purchased (we would like the bar to remain, even if redesigned) 
• photo of the offer
• introductory text (which can be limited to the first paragraph and be expandable for the rest (read more…))
• conditions 
• finally, somewhere (well visible), there must be the name of the city to which the deal refers.

Despite all the information to be displayed, we expect the graphics, and especially that of the offer box, to be clean and orderly, easy to read (that really makes J want to buy) and, perhaps, actually minimalist, without being graphically cold.
We also want to find space in the new HP for other elements of the current HP such as the boxes “Do you questions about the deal of the day”, “promote your business” (even in rotation), as well as structural elements like the Top Bar 3 (deal of the day, recent deals, etc.) and the footer.
We are asking creators to propose the best creative direction for Tuangon's new HP, keeping in mind that the layout of the HP must be able, as it already is now,        to be replicated (probably without photos, but its up to you to decide) for all the other pages of the site. By navigating the current Tuangon site, you can get a precise idea of how we imagine the adaptability of the HP layout to the entire site.
Please refer to the enclosed documents for the technical specifications.

Tuangon is addressed to all types of users, male and female, between 18 and 55 years old, but primarily concentrated in the age 25 to 45 band, residents of medium to large-sized Italian cities.

We want our target to understand that Tuangon is not just a daily deal site but also a real city guide. We want our target to understand that Tuangon is a reliable site with quality offers and not simple discounts.

Like a real guide, Tuangon does research to identify the best partner businesses, i.e., it selects those businesses that best satisfy the customers' needs, which is to say, our users that use their services (whether for a dinner or a well-being program). The “quality” of the offer is integrated with the “quantity” of the discount, which, however, is never the primary element in the choice of a business partner, since too high a discount is often the sign of an unsuccessful business.

Metropolitan, modern, curious and social.

www.tuangon.it