As you wrote answering to another bootb member: "the old Ford 8N is real icon for US".
Well, please can you tell me if concept B (just for the Americans) and visual suggested in my solution is on the right way?
My solution is n* 17
Re: the right way
03.12.08 14:46 GMT
not really. it is correct to focus on the american target, but you don't say anything about the prduct values...
you can focus on the target using a certain tone of voice, a language, a visual, but while talking about the product
you can focus on the target using a certain tone of voice, a language, a visual, but while talking about the product
Hi.
As other creators mentioned, it woud be useful for me to know if I am in the right way or definitely not! Sorry about my english. Thank you very much for your support. My solution is number 53.
Best regards
As other creators mentioned, it woud be useful for me to know if I am in the right way or definitely not! Sorry about my english. Thank you very much for your support. My solution is number 53.
Best regards
Re: New solutions
02.12.08 15:09 GMT
the concept is not really relevant I'm sorry. and the "back to the basics" is not correct, is not the "basics" but the "roots" concept
You mention in the "Challenge" portion of the brief that New Holland Boomer has equity that can be leveraged. My question is: Does the old 8N model hold equity as well? Can we assume the target will understand the historical roots of the new 8N? My assumption would be that the "real" farmers would recognize the roots immediately - while the "Lifestylers" may not.
Re: Equity
02.12.08 14:38 GMT
the old Ford 8N is a real icon in us but for sure people totally out of the farmers world don't know it. anyway the "rural lifestylers" are in farmers world, in a different way and with a different approach, but they are in
Hi,
I sent swf movies with an attachment description issues rid of mice tell me if the file type, there is good understanding and if I can send others, changing the theme of the movie?
thanks
sol. # 50/51
I sent swf movies with an attachment description issues rid of mice tell me if the file type, there is good understanding and if I can send others, changing the theme of the movie?
thanks
sol. # 50/51
Re: swf movies
02.12.08 15:10 GMT
i saw the swf files. they are not really in line with the concept that 8N should express, the innovation and nodern side of the product is not expressed
Hi, like other creators, I would like to know if a part of my solution (words/events…) suits the old brief and could suit the new one? I do understand that you want us to go futher. But it will be helpful to know if we are on the right track or if we have to change the direction. Thanks for your answer. My solution number is #29
Re: Right track or not?
02.12.08 15:12 GMT
the kids are not right for the product. we don't really like to use kids in communication
