Before starting to read the body of the Brief, you need to learn some general information, which is provided online in the dedicated fields:
Title of the Brief. This is the name chosen by the Builder (it’s as simple as that :)
Builder. This is the information about the identity of the Builder. For example, let’s imagine that the Builder is Procter & Gamble. This company has very many Brands in its portfolio: Gillete, Max Factor, Ariel, Pantene, Pringles and so on. So, let’s say that Pantene needs a new poster design. In this case, the Title will be “Poster Design” and the Builder will be “Pantene”. But if Ariel wants a new design too, there will be another Brief with the same Title “Poster Design” (and there may be others as well) and in the Builder field will be the text “Ariel”. And if P&G’s HR department begins a campaign searching for young people to recruit, they can also ask to have a “Poster Design” created for them. In this case, the Builder would be “P&G”. If Builder is a Brand, then you will see name of the Brand, the description of this Brand (from the Builder’s Profile) and also the name of the Company – i.e., the owner of this Brand. If the Builder is a Company, there will be description of the company, as input in their Profile. If the Builder is an Individual, you will be able to see his or her real name or Nickname. Also, any Builder can choose “blind” mode, which means that Creators can’t see the Builder’s identity at all.
Deadline. This is the last date when you can publish your Solutions to this Brief. At the moment the Deadline can be set to no less than 30 days and no more than 180 days after the initial Brief publication.
Budget. This is the reward that you will get if the Builder decides that your Solution is the best. Minimum is 900 USD. Maximum is not limited and never will be… :)
Brief language. This field provides you information about languages the Brief is written in. If there are several languages, it means that Brief is translated into these languages. But you will always be able to know which is the original language… it will always be in magenta (an important color… isn’t it? :)
Category and Service show the creative area of the Brief so that you can find Briefs according to your professional skills and personal preferences.
Language of Solutions. This is a list of languages in which the Builder will accept Solutions. If you don’t speak any of those languages but you have an o.o.t.B. [out of the Box] idea, don’t give-up. First of all, many Briefs don’t require any copy. But if they do, if you are creative -and if you are a Creator we believe you are- you can surely find someone who will translate the copy for you! :)
If you have any questions about the Brief Page you can always click on “?” to display the BootB Help Manual.
UNICEF- बच्चों से कल्पनायें
प्रकाशित 17.12.07 12:00 GMT
116 कुल
वर्ग: Promotioning : वेब प्रोमोशन , इन-स्टोर प्रोमोशन , उत्तेजक प्रोमोशन, व्यापार में प्रोमोशन , कलेक्शन के ज़रिए प्रोमोशन, पैकेज में इनाम प्रोमोशन, टेलर मेड प्रोमोशन, बाउन्स बैक प्रोमोशन, वफ़ादारी का प्रोग्राम, लाइसेन्सिंग
स्थिति: बंद हो गया
Solution की भाषा: English
The GREATness of your BootB Solution is proportional to the clarity of your understanding of the Brief. The Brief is the heart of the creation process; this is valid also in the BootB Re-publi-ca… sorry for this not out of the Box approach!! In fact, the Brief tells succinctly to you what the brand Builder wants to get.
The BootB Brief was designed in order to build up a successful bridge between you and the Builder. To get complete a mutual comprehension, please follow our instructions on how to work with a BootB Brief: start by reading it step by step up to the end and then take a break; when you finish, read it again to get final insights and inspiration!
Here below you will find the BootB Briefing Guide. First part is about the Brief in general and the second one is about the reading of the Brief step by step, 8 steps in total.
At each step/section you will find:
∞ what is the section about
+
∞ 2 examples: 1 for the Builder if it is a Company and 1 for the Builder if it is a person (not a Company)
and
∞ a synthetic sentence of what the section is all about in a few words.
Builder
[ BootB Creator के लिए कौन BootB Brief लिख रहा है? ]
बच्चों को प्रारम्भिक बचपन से लेकर उनकी किशोरावस्था तक ज़िंदा रहने और पनपने में मदद करने के लिये UNICEF, 150 से अधिक देशों और प्रदेशों में काम करता है। दुनिया भर में विककासशील देशों को टीका मुहैया करानेवाली सबसे बड़ी संस्था, ,UNICEF, शिशु स्वास्थ्य और पोषण, अच्छा पानी और साफ-सफाई, सभी लड़के और लड़कियों के लिये अच्छी मौलिक शिक्षा और बच्चों कोहिंसा, शोषण और से बचाने में सहायता करती है। । UNICEF को व्यक्तियों, व्यापार संस्थाओं, न्यासों और सरकारों के स्वैच्छिक योगदानों से पूर्ण रूप आर्थिक सहायता प्राप्त होती है।.
WHAT IS IT ?
Who is the Builder?
A Company? A person?
What is the activity of the Builder?
All interesting things to know in order to sew a “tailor-made” solution … :)
IMPORTANT: If Builder doesn’t want to disclose who is he, no problem. In this case he has 2 possibilities.
∞ Skip the section (sorry, job of the tailor will be a bit harder… :)
∞ Say what he can say
Here are 2 CONCRETE EXAMPLES:
In case Builder is a COMPANY
∞ If Builder has no problem in disclosing his identity (VISIBLE):
NMN -No More Nicotine- is a Brand that promises to counteracts the damages on skin generated by smoking, due to exclusive active principles that avoid that the skin becomes thinner because of nicotine. NMN is distributed in pharmacies and drugstores, its price positioning middle-high; it is mainly promoted through professional endorsement and not massively advertised.
∞ If Builder doesn’t want to disclose his identity (BLIND):
BBrand providing products that promise to counteract the damages on skin generated by smoking, due to exclusive active principles that avoid that the skin becomes thinner because of nicotine. The products are distributed in pharmacies and drugstores with a middle-high price positioning; they are mainly promoted through professional endorsement and not massively advertised.
In case Builder is a PERSON
∞ If Builder has no problem in disclosing his identity (VISIBLE):
My name is Lucy Pallet. I am a student in oceanography at university.
∞ If Builder doesn’t want to disclose his identity (BLIND):
I am a girl who studies oceanography at university.
Simply who is the Builder (in a visible or “blind” way :)
परियोजना उद्देश्य / Brief
[ Builder क्या हासिल करना चाहता है? ]
हम चाहते हैं कि लोग हमें देखें, हमारे काम का समर्थन करें और विश्वभर के कई बच्चों की ज़िंदगीन्दगी को सुधारने की हमें हर साल $50 मिलियन इकट्ठा करने की हमारी कोशिश में में मदद करें । हम इस दुनिया के बच्चों को उनसे कम भाग्यशाली बच्चों के लिये पैसा इकट्ठा करने के लिये शामिल करना चाहते हैं । UNICEF नये चन्दा इकट्ठा करने की संकल्पनाओं के लिये कल्पनायें ढूँड रहा है, कुछ ऐसाकिजिसमें बच्चे शामिल हो सकें और जिसके माध्यम से वे चन्दा इकट्ठा कर सकें। यह पहले से जाना हुआ हो सकता है या कुछ बिलकुल नया। यह एक ऑनलाइन कार्यक्रम हो सकताहै, एक वार्षिक उत्सव, एक उभरती हुई विचार-धारा या फिर एक ऐसी संस्था, जो इस उद्देश्य की पूर्ती के लिए UNICEF के साथ मिलकर काम कर सकती हो। या फिर यह बिलकुल कुछ अलग भी हो सकता है…
WHAT IS IT ?
It is the task that the Builder asks you, the Creator, to accomplish.
Here are 2 CONCRETE EXAMPLES:
∞ to encourage smokers to keep on trying to give up smoking (especially if they’ve already tried and failed before)
∞ Make people understand that I love dolphins by looking at the decoration of my car.
In summary: How to bowl a stike by knocking down 1 pin… this one!
लक्ष्य समूह
[ Builder किसे प्रभावित करना चाहता है? ]
दुनिया का हर कोई, जो बच्चों के बारे में चिंता करता है और उनके लिये कुछ ठोस कार्य करने के लिये इच्छुक है (जैसे कि 1 डॉलर चंदा देना...:)
WHAT IS IT?
The people that the Builder wants you to entertain and persuade in order to think, feel or do something (which is exactly what you will read in the next section :)
Here are our 2 CONCRETE EXAMPLES:
∞ Smoking girls and women that would like to quit smoking but can’t. Usually health-conscious adults who care about their esthetical look. They generally feel guilty about that because they know it is harmful and it ruins their health. It’It’s a real problem for them: it’s like “My brain wants something, but my hand cannot respond”. They don’t relate to my brand, they are just waiting for a “helping hand”.
∞ People more or less my age (I am 25 :) who watch me when I am driving my car. I care especially about those who are not yet my friends and people I know. People that I would like to understand something about me (even without knowing me :) They should think “Oh, look at that car, she must be a dolphin-lover”. This way they will know something of me without having talked or chatted with me personally. If it is a guy in another car, and he doesn’t like the way I decorated my car, then he will stay away (and I will not waste time :)
In summary: Get inside their skin!
प्रस्ताव
[ Builder अपने लक्ष्य समूह तक क्या पहुंचाना चाहता है / उसे क्या समझाना चाहता है / उससे क्या करवाना चाहता है? ]
अन्य जगहों पर ऐसे बच्चे हैं, जिन को उनकी मदद की आवश्यकता है, जिस भी छोटे या बड़े तरीके से वे उनकी मदद कर पायें करें। औरUnicef उनकी मदद करता है। ठोस रूप से!
WHAT IS IT?
The one single thing that Builder wants you to persuade his target audience of.
Here are 2 CONCRETE EXAMPLES:
∞Every cigarette you smoke is causing damage to your looks now.
∞I am a girl who likes dolphins and the sea.
In summary: Get it inside their brain!
समर्थन
[ Builder के प्रस्ताव पर लक्ष्य समूह को क्यों विश्वास करना चाहिए? ]
जहाँ कहां भी बच् पीड़ितहोते हैं या उनके मूल अधिकारों का उल्लंगन किया जाता है, UNICEF वह पहली संस्था है, जिसकी ओर वे रुख करते हैं। उदाहरण के लिये, यू.एस.ए में बहुत सारे बच्चे हैं जो, हैलोवीन के ‘ट्रिक और ट्रीटिंग’ में इसलिये भाग लेते हैं कि वे UNICEF के लिये पैसे इकट्ठा कर सकें। यह एक परम्परा है, जो उनकी संस्कृति का एक हिस्सा है। यह एक साधारण सबूत है, जो यह दिखाता है कि, सही ‘संगत’ कैसे दुनिया भर के बच्चों के लिये अच्छी चीजें कर सकता है।
WHAT IS IT?
It is the key to achieve the objective. It is what supports the Builder’s proposition. So, it is linked to the proposition and is the logical explanation that will make the target audience believing to it.
Here are 2 CONCRETE EXAMPLES:
∞ Smokers have thinner skin than non-smokers. A recent study took several pairs of identical twins where 1 twin was a lifelong smoker and the other had never smoked. The smokers’ skin was a quarter thinner than that of non-smokers and in some cases there were differences of up to 40%. The presence of thinning-block anti-oxidants counteracts the effect of the nicotine on the skin.
∞ I am originally from a village on the sea side; but I live very far away from the sea. Many years ago I moved with my parents far away from the sea where I grew up. The sea is the only thing I’I’m missing in this place. That’s why I have both my flat and my office full of dolphins, which remind me about my hometown and that I collect maniacally. I have tried to go out with many people and discovered that those who don’t share my passion just don’t understand me. So, better they know about it at 1st glance!
In summary: if you are looking for logics… it’s here!
चरित्र
[ Builder के ब्रांड के चरित्र को कौन-सी बातें बेहतर रूप से परिभाषित करती हैं? ]
विश्वभर में बच्चों के अधिकारों के लिये मदद करना, सहायक होना औरचन्दा इकट्ठा करना।
WHAT IS IT?
It’s the Brand that you are asked to create for is. Yes… who! The brand like it was a human being, like it has his own personality. To know the personality of the “client”” is fundamental in order to provide a tailor-made job. So, read carefully the listed adjectives… they will be so helpful to you!
Here are 2 CONCRETE EXAMPLES:
∞ Knowledgeable, scientific, trustworthy, performing.
∞ Sea and dolphin lover, passionate, extrovert, egocentric.
In summary: Imagine that the “client” is a living person!
मीडिया प्लान / प्लेसमेंट
[ यह कार्य कहां दिखाई देगा? ]
हम जो सृजनात्मक कल्पना चुनते हैं वह कुछ इस प्रकार की होगी कि चीज़जिसके प्रसार के लिये किसीविज्ञापन की आवश्यकता नहीं होगी। यह कल्पना इतनी शक्तिशाली होनी चाहिये कि वह दुनिया भर में मौखिक रूप से फैले और लोगों के दिल और दिमाग में बस जाय – हालांकि यह ऑनलाइन भी जी सकती है।
WHAT IS IT?
A list of places (media) or things that will convey what you will create… the outcome of the BootB Project.
Here are 2 CONCRETE EXAMPLES:
∞ Magazines. Lifestyle and health focused. Planned budget is 500,000 USD. Country of investment is New Zealand.
∞ My car.
In summary: consider the medium!
अतिरिक्त निष्पादनीय तत्व
[ BootB रचनात्मक Solution उपलब्ध कराने के लिए और क्या-क्या बातें आपके लिए जानना आवश्यक है? ]
ऐसे किसी चीज़ के बारे में सोचिये, जो अपने आप ही बढ़जी जाए – लोगों के एक दूसरे से बात करने के माध्यम से – शायद विद्यालय में, शायद विद्यालय से छुट्टी के बाद या परिवारों में, सामुदायिक दलों में या फिर सप्ताहंत में खेल-कूद क्लबों में । ऐसी क्या चीज़ है जो विश्वभर के लोगों को UNICEF के लिये थोड़े से पैसे इकट्ठा करने के लिये प्रेरित कर सकेगी । यदि आप 50 मिलियन लोगों को केवल $1 देने के लिये मना सकें, तो आपकी कल्पना काम कर सकती है :)
साथ ही, देखें हमारा आधिकारिक
website ।
Anything that will help you in creating, like:
∞ Business objectives
∞ Market overview
∞ Competitive scenarios
∞ Guidelines or mandatory inclusions
Anything that Builder will provide you as useful information.
In summary: make your talent fly !
