BootB

Descrizione Brief

Indietro

Fiat Group

Settore: Automobili, Veicoli & Accessori

Paese: Italy

www.fiatgroup.com

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Launch Campaign for New Holland Boomer

Pubblicato 24.10.08 09:00 GMT
142 Totale
Categoria: Above The Line : Internet, TV-Cinema, Radio, Stampa, Affissioni o Pubblicità esterna
Scadenza: 08.12.2008 23:59 GMT
updated 20.10.08 07:00 GMT

Budget: $15 380
Stato: Chiuso

Lingua delle Soluzioni: Inglese
Vincitore: Gianz

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to Bootb : Publication of solution

sebdeleau

11.11.08 09:08 GMT

Hi, I would like to know what material do I have to send you : Jpeg for each medias one by one or all the concept applications (jpeg) in a zip file or ererything included in a PDF file with all the pages? Thank for your answer
Re: to Bootb : Publication of solution
12.11.08 07:59 GMT
for me it's the same, maybe a unique pdf file would be better
Would like to see some advertising samples

Crangaroo

07.11.08 14:03 GMT

Could you share any previous advertising work done for the North American market?
Re: Would like to see some advertising samples
12.11.08 08:02 GMT
the 8N it's a totally new product and the benchmark with previous advertising examples is not relevant
What specifically would you like to see?

chitalian

05.11.08 15:18 GMT

I know you mentioned in earlier comments that you are looking for a strong idea, a communication concept that can be applied to all media. Are you looking for a description of what this idea is and how it can work in all types of media, described all in words? Or are you looking for more specific executed elements like executed a print ad, writing scripts and developing storyboards, writing radio scripts, etc?

Essentially, I just want to know whether you are looking for something as simple as a word document that describes the idea and how it works in the different forms of media, or if you're actually looking for executed elements (i.e. print, radio, TV, etc).

Thank you.
Re: What specifically would you like to see?
12.11.08 08:01 GMT
the description of the idea is required, and then if you are able to do some examples of applications it would be great
More specifications

dontstress

04.11.08 19:20 GMT

Do you want only the idea for one advertisement, or do you want the idea for a complete comunication strategy? That can envolve more than one simple advertisement, like P.R. actions, ideas of new events, or to envolve more the "target" with the brand "boomer 8N"?
Can you specify more what you want?
And can you give us, the main technical atributes of the new 8N?

P.S.- Sorry if my english isn't good, i hope you understand my question.
Thank you.
Re: More specifications
05.11.08 10:06 GMT
I look for an strong idea, a communication concept which is so strong that can be applied to all media, events ecc...

positioning

Deepankar

04.11.08 14:54 GMT

how close is this tractor to the original Ford classic, is it in terms of design, technology or something else? is it a relaunch with modifications?
Re: positioning
05.11.08 10:08 GMT
it is a compact tractor, design and technology are really modern but it keeps some features of the old Ford 8N.