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Brief の概要

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Enka TC LLC

セクター: 小売

国: Russian Federation

www.ramstore.ru

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Fest Concept for the Kapitoliy Shopping Centre

公表済み 18.07.08 04:45 GMT
19 合計
カテゴリー: デザイン : POSM; Below The Line : 販売促進
締め切り: 12.10.2008 23:59 GMT
updated 18.09.08 11:45 GMT

予算: $1 600
ステータス: 完了

ソリューションの言語: ロシア語, 英語
勝者: KTULXU

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test

Paloni

10.10.08 11:32 GMT

test
logo 2

martoz

08.10.08 12:16 GMT

i don't have understand the name of general event..that then organize the italian fest,greek,french....
logo

martoz

08.10.08 12:13 GMT

for the logo we must use the name of chain..ramstore??
or we have a freespace for build the logo?
anybody there...

ghs

15.09.08 17:48 GMT

knock, knock... somebody at home? just to remember you that there are 14 pitches to review... yea 14, and 7 from the first deadline.
Pitch Objective

EnkaTC

19.08.08 12:43 GMT

Dear Creators,

Thank you for your interest in our Brief and for your questions. Now we understood that the objective of our Pitch was not stated very clear. That’s why we would like to briefly formulate here what we are expecting from you:


1) Please propose the list of activities (linked to different products) that should be conducted within the Fest month and their value in the Fest. For example, cooking master classes in food zone…
NB!: It’s very important that this event will not be just a set of signages, but a real Fest constrained by one concept.
2) Create general logo for the Fest that could be adopted for different countries form time to time. It would be great if you think out the opportunity not to modify it from month to month, but to add some national elements.
3) Make a list of promo materials (their types, placement and reasons to use) you recommend us to use for better insight, supported by visuals. For example, trolley flags…
4) Write slogan for the Fest, if you can (it’s not obligatory).


We are planning to mark out special zones in different sectors with the products participating in the event. Different products from different sectors will be part of the event: food, clothes, shoes, household appliances, etc.
We would like to receive the Solution in the format of presentation illustrated on the sample of Italian Fest.
Re: Pitch Objective
19.08.08 13:14 GMT
Could understand that you would like us to provide a list of activities and/or materials for these events? Most of the people here have no idea about what your stores are offering, selling and such. Don't know if you are interested in make this fests just for food or all departments? exp. Ferrari driving classes for the car selling zone?!?!? or fight like a gladiator for the sport zone? sounds funny, but is serious and even more when reading from your notes and understanding that even you don't know what is needed.

Could you provide us with list of the departments you're sure to include in this events, the brands you work with, ...

Think about the budget too!!! Take example from Auchan!