Movie description and copy of the spot can be writing in italian?
That's ok. Just remember that you still have to send the basic non animated storyboard because this is what will finally be tested if the creativity is considered as a runner-up.
An example of this is available among the downloadable files attacched to the brief.
Igor Trovato
I was thinking about making an animated storyboard , in a .mov / quicktime file .
Can I do that ?
The animated storyboard is more conclusive , in mood felling , timings , scene cuts , transitions , music synch , etc...
Thank You !
As we will have a final Copy Test with consumer groups, ideally all participating material support should be the same. We will check with the researcher and let you know ASAP.
few questions:
1. if we should think about seconds for this ad, what is the estimated time you have think? 30seconds, ...?
2. should we think about short versions? i mean, most of the tv ads during the first 2-3 weeks use to show the complete campaign, but after that, just parts of 10seconds per example.
3. "Drinking Moment for Disaronno on the Rocks" - what is "Rocks"? rocks, rocks or something else? because can get it :(
thats for now.
- you said that the timeline is short. is that mean, the campaign is for the coming winer season, celebrations, christmas,...?
1. Format is 20"
2. shorter format is 10" but for the creative process we will concentrate on 20"
3. On the rocks is any type of spirit/liquor with ice (Whisky on the rocks, Disaronno on the rocks..).
You will see some pictures of Disaronno on the rocks in the attachments section.
DIY: Tumbler Glass,Ice (rocks), pour Disaronno over the rocks, Enjoy!
3 - now i get it... never heard that before
thanks


