Brief の概要

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Disaronno

セクター: アルコールとタバコ

国: Italy

Illva Saronno is a company trading in more than 160 countries. Brands in our spirits portfolio include Disaronno and Artic Vodka.

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共和国の選択

  • Campaign to bring Excitement

    ブランド: MALINA
    セクター: マーケティングと公告
    カテゴリー: 広告 : プリント; プロモ : ギフトプロモーション, 結果プロモーション; デザイニンク : デザイニンク(デザインについて); ブランディング : ブランドスローガン

    予算: $7 100

    締め切り: 20.12.2008 23:59 GMT
    updated 19.11.08 14:05 GMT

    Brief の言語: 英語, イタリア語, ロシア語, フランス語, ポルトガル語, スペイン語
    ソリューションの言語: 英語, フランス語, ロシア語
    ソリューションの番号: 27

    公表済み 14.10.08 07:30 GMT

最高予算 Brief

  • Launch Campaign for New Holland Boomer

    ブランド: Fiat Group
    セクター: 自動車、車両、その付属品
    カテゴリー: 広告 : ネット, テレビ/シネマ, ラジオ, プリント, アウトドア
    予算: $15 380

    締め切り: 08.12.2008 23:59 GMT
    updated 20.10.08 07:00 GMT

    Brief の言語: 英語
    ソリューションの言語: 英語
    ソリューションの番号: 77

    公表済み 24.10.08 09:00 GMT

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さらに詳しく… 

Disaronno TV campaign

公表済み 18.09.08 01:10 GMT
33 合計
カテゴリー: 広告 : テレビ/シネマ
締め切り: 12.10.2008 23:59 GMT

予算: $8 000
ステータス: 完了

ソリューションの言語: ドイツ語, 英語, フランス語, イタリア語
勝者: flood

Blackboard から削除

language of copywriting

grafanna

09.10.08 14:18 GMT

Hi,

Movie description and copy of the spot can be writing in italian?
My solution

gipris

29.09.08 07:23 GMT

Hello. I'm working to implement my solution with the soundtrack and an English version of the spot. I decided to make even a small storyboard animated. Regards
Re: My solution
30.09.08 08:11 GMT
Hi Gipris.

That's ok. Just remember that you still have to send the basic non animated storyboard because this is what will finally be tested if the creativity is considered as a runner-up.

An example of this is available among the downloadable files attacched to the brief.
Re: My solution
30.09.08 13:13 GMT
Sure! I will update my storyboard and copy too. Thanks a lot!

Igor Trovato
Doubt...

Kelioh

23.09.08 19:12 GMT

Does this pitch involve actually creating the spot, once your storyboard/idea wins or just giving the outlines for those who will produce it?
Re: Doubt...
27.09.08 10:45 GMT
The pitch is just for the creative idea as not everyone participating has the same means.
Sugestion ?

JohnFilipe

19.09.08 20:08 GMT

Hello !
I was thinking about making an animated storyboard , in a .mov / quicktime file .
Can I do that ?
The animated storyboard is more conclusive , in mood felling , timings , scene cuts , transitions , music synch , etc...

Thank You !
Re: Sugestion ?
22.09.08 16:09 GMT
Hi JohnFilipe.
As we will have a final Copy Test with consumer groups, ideally all participating material support should be the same. We will check with the researcher and let you know ASAP.
Re: Re: Sugestion ?
27.09.08 10:44 GMT
JohnFilipe, the final material which will be tested is confirmed to be a story board. It is your choice wether you want to send other material. Please keep in mind that you have to send a story board in any case and if your solution reveals itself to be a runner up, it will be tested in this format like all others.
interesting...

ghs

18.09.08 09:22 GMT

definitely this one will be the most interesting and challenged project in bootb.

few questions:
1. if we should think about seconds for this ad, what is the estimated time you have think? 30seconds, ...?
2. should we think about short versions? i mean, most of the tv ads during the first 2-3 weeks use to show the complete campaign, but after that, just parts of 10seconds per example.
3. "Drinking Moment for Disaronno on the Rocks" - what is "Rocks"? rocks, rocks or something else? because can get it :(

thats for now.
Re: interesting...
18.09.08 09:36 GMT
one more:
- you said that the timeline is short. is that mean, the campaign is for the coming winer season, celebrations, christmas,...?
Re: Re: interesting...
18.09.08 10:30 GMT
On air: beginning of December.
Re: Re: interesting...
18.09.08 12:24 GMT
so can think about some winter place or such...?
Re: Re: Re: interesting...
18.09.08 12:44 GMT
Do not characterise seasonality too much because the spot will go on air for at least 12 months.

Re: Re: Re: interesting...
18.09.08 17:50 GMT
oook :)
Re: interesting...
18.09.08 10:29 GMT

1. Format is 20"
2. shorter format is 10" but for the creative process we will concentrate on 20"
3. On the rocks is any type of spirit/liquor with ice (Whisky on the rocks, Disaronno on the rocks..).
You will see some pictures of Disaronno on the rocks in the attachments section.
DIY: Tumbler Glass,Ice (rocks), pour Disaronno over the rocks, Enjoy!
Re: Re: interesting...
18.09.08 12:23 GMT
1,2 - ooo '' are seconds :) first that came into mind are inches!!! of course: 20'' inces TV!!!

3 - now i get it... never heard that before

thanks