We want to increase sales through promotional activities, promoting our business with a limited budget initiatives that are consistent with a small company.
Still now, the only activities to promote a book, once published, are: presentations, fairs, meetings with people, including main representatives of the Italian culture, reviews and articles in the national press, and radio or tv interviews. The author is rarely available to participate to such an events (either because foreign or deceased).
The promotional activity is based on personal contacts, on the website (which records a few visits), and on meetings or presentations of the books.

The critical points of unsuccess of this strategy are the following ones:

• Promotional activities do not produce an increase of the sales, because they are occasions too selective for the large public.
• The people reached with these methods are more usual to take the book as free sample, than to buy it.
• The promotional opportunities are thought more for the content than for the way of communication. We are able to create for each book events that have a national echo, but that almost never cause an increase on the sales.
• The networking with people in Italy or abroad sharing our philosophy (foreign publishing houses, Italian or foreign think tanks, foundations, etc.), produces excellent cultural achievements, but not commercial.

!!!Update as of November 29, 2010!!!

We understand that finding an ideal Solution to increase the sales of a specialized publisher with modest financial resources is anything but an easy task, therefore we sincerely thank you all for your efforts in coming up with a great proposal.
Our objective was, precisely, to distinguish ourselves through being the entity that, primarily, gives voice to ideas little popular in Italy: the libertarian thinking (the radical non-violent liberalism called Libertarianism in America), therefore non-fiction literature. Dramas, better said fiction, are only the secondary line of business and they are still treating situations and circumstances related to the personal freedom topic. This is why we call ourselves “LiberiLibri”.
We strongly hope that this explains better who we are. We have realized that the reason why none of the Solutions were truly representing us was because we have failed in explaining properly who we truly are and why we are different.
Many of the proposals we received did not express really well our identity and moreover they would be more appropriate to a publisher specializing in fiction literature. We would really like to receive Solutions more coherent to our main publishing series, avoiding any general marketing strategy suitable to almost any other product, even if such strategies are currently in trend like green economy, branded accessories. They have very little in common to the topics and problematic treated in our publishing series.
The reasons why none of the Solutions have met our expectations are the following:

• The majority of co-marketing proposals are very difficult to be implemented as they imply approval, interest and availability by part of the other Brand involved. Most of the times they are difficult and expensive because the economical and organizational collaboration depends on them.
• Strategies like “flash mob” collective letters are inappropriate for the reasons explained above: we are not a fiction publisher, our books are binding, they do not work well with viral initiatives.
• Gadgets and accessories that under no circumstance related to our world nor our brand in particular.
• Many of you have recommended us to have a presence on Facebook and other social networks. Honestly speaking we do not find such initiatives close to our business.

What is it that we would really want instead?

• Gadgets and accessories able to speak out our nature: classical culture seen from a liberal point of view. This is how we would like to be perceived by the people receiving our gadgets, we don’t want them to take it and keep it without knowing how we are and what we do.
• Coupon ideas are welcome with the condition that they are not just a simple discount; coupons should have a real strategy behind, one that goes beyond promotional outcomes.
• Internet. We believe we have to be present online to interact with our target, however we did not identify yet a winning strategy, the right way to go, considering our brand and the very specific theme. We would really like to understand how we could enter into contact with our target online.

!!!The end of update!!!

FINAL USERS:

• “Strong” reader: is the classic person that we call "donor". He is able to buy even a whole series because he shares our thoughts and opinions, or because he is used to read also difficult books.
• General audience: the occasional reader, not necessarily expert on or interested in political theory or the most common themes of our catalogue, but someone whom attention may be caught by few of our books.

BOOKSELLERS:

• The bookseller is not necessarily competent in the publishing industry. More simply, he is the seller of a commercial product.

End Users:

• “Strong” reader: we want to expand this audience and maintain a close connection with whom already knows us.
• General audience: we want that they know that we exist!

Booksellers:
Many of them still do not know about our existence. Furthermore, they need to understand that our books are not just a cultural good, but also an economic good.

We fill a gap in the book market.

There is no other solid publishing house that has as its mission the spreading of liberal and libertarian main works, from its historical origins to the contemporary evolutions. Moreover, the discovery or rediscovery of forgotten works make us attractive also in the narrative field.

• Consistency
• Sharpness
• Craftsmanship
• Strong identity

For budgetary reasons, we are not interested in the traditional ways of marketing and advertising campaigns.