B4 starting to learn out the body of the Brief, u need 2 get some general information, 2 b provided in the on-line in the dedicated fields:

Title of the Brief. It’s the name chosen by the Builder (as simple as this :)

Builder. It’s information about who is the Builder. For example let’s imagine that he is Procter&Gamble. This company has very many Brands in it’s portfolio: Gillete, Max Factor, Ariel, Pantene, Pringles & so on. So, let’s say that Pantene needs a new design of poster. In this case there will be in Title “Design of poster” & in Builder “Pantene”. But in case Ariel wants new design too, there will be another Brief with the same title (& may be with other) “Design of poster” & in Builder will be “Ariel”. wants a poster too, there will be another Brief with the same title (& may be with other) “Design of poster” & in Builder will be “Ariel”. And if HR department of P&G begins a campaign searching 4 young people 2 recruit, they can also ask 2 create “Design of Poster”. And Builder will be “P&G”. If Builder is a Brand, then U will see Name of Brand, description of this Brand (from Profile) & also a Name of Company – owner of this Brand. If Builder is a Company there will be description of a Company from Profile. And if Builder is an Individual there will be his real Name or Nickname. And any Builder can choose “blind” mode, which means that U can’t see who is the Builder at all.

Deadline. It’s the last date u can publish your Solutions 2 this Brief. At the launch date the Brief will be published 4 no less than 30 days & no more than 180 days.

Budget. It’s the reward that U will get if the Builder will think that your Solution is the best. Minimum is 900 USD. Maximum is not limited & never will b… :)

Brief language. This field provides u information about language the Brief is written in. If there r several languages, it means that Brief is translated into these languages. But u will always b able 2 understand the original language… it will always be in magenta (an important color… isn’t it? :)

Category & Service show the creative area of the Brief in order U can find Briefs according 2 your professional skills & personal preferences.

Language of Solutions. It’s a list of languages that Builder will accept as a language of Solution. But if u don’t speak any of those languages but u have an o.o.t.B. [out of the Box] idea, don’t give-up. 1st of all many briefs don’t require any copy. But if they do, if u r creative -& if u r a Creator we believe u r…- u can find 4 sure who will translate copy 4 u! :)

If u have any questions while learning Brief Page u can always click on “?” and the BootB Helping Manual will appear 2 u.

Well Done

DowaTiluv

23.04.08 04:21 GMT

Congratulations

LEGO choice of Winning Solution

Lego

18.04.08 14:39 GMT

Dear Creators,

Thank you so much for your ideas and huge interest to our LEGO viral Marketing Campaign!
We are looking carefully at each of your proposals, that is why the process takes some time.
Please forgive us for this delay.

The LEGO Group

Delay

Inkandar

14.04.08 11:58 GMT

Any ideas as to why Lego are taking so long to come to a decision anyone?

LEGO to create a better future

hidudani

09.04.08 16:12 GMT

LEGO... give the tools to your child to help develop his genius, after all each generation progresses. Who knows your child may be the future 'EINSTIN' to create the Time Machine or somehing equally usefull.

When?

Killphil

02.04.08 13:56 GMT

When will you announce the name of the winner?

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