Novidades

Milan - November 11, 2009 – today marks an important milestone as www.BootB.com, acronym for “Brands out of the Box” finds its official launch day after succeeding, in just 2 years of beta version, to revolutionize in a Web2.0 style the global world of creativity.

The global project has utter Italian roots; the founder and CEO is Pier Ludovico Bancale - former manager in multinationals like Johnson & Johnson, Colgate-Palmolive and L'Oréal. Next to him, financing www.BootB.com, very unconventional and successful businessmen are to be found: Francesco Trapani - CEO BULGARI Group, Matteo Marzotto - President of ENIT, Mauro Guzzini - CEO Teuco GUZZINI, in addition to Gianluca Aprile di Cimia, Francesca Ramondo, Paolo Tanoni and others.

Today is a big day! We are pleased to announce the new BootB Home page! We know you didn’t see that coming but we were working hard on this major release and we’ve preferred to keep it secret so we can surprise you in the end :)

It is not because of the soon to arrive a winter season that we’ve decided to change BootB’s "coat" :) It is because we wanted to refresh its "look n’ feel". Plus we had a lot of enthusiastic feedback to incorporate! A big THANK YOU to our committed users. Please keep that feedback coming!

And this is just the beginning, we didn’t relax yet! We have other improvements on the roadmap!

July 2nd, 2009, London -- BootB was invited as a guest speaker to participate to a seminar organized by 77agency on Facebook for marketers from companies and organizations such as Barclays Global Investors, GlaxoSmithKline, Nokia, The London Science Museum and other.

Pier Ludovico Bancale, founder & CEO of BootB, explained the power of crowdsourcing in the social media sphere. The main speaker was Josh Smith, Head of Inside Sales @ Facebook. He spoke on the fast European growth of Facebook and the demographics of the UK audience.

This is Pier’s feedback about the event:
"It was really an extraordinary workshop. How to harness the creativity crowdsourcing of BootB, that becomes reality thanks to the expertise of 77agency and reaches 200 million users thanks to the phenomenal Facebook. Fantastic experience ... to be repeated!"

The Netherlands will be the first European market where BootB is going to have a partner, targeting both brand owners and creative houses.

You are welcome to register for free on www.BootB.nl and to become a part of the largest advertising agency in the world! The BootB’s revolutionary approach will change the traditional advertising world for once and all.

Today BootB announced a new system of Categories. It consists of 4 main Categories and 25 Sub-Categories. Main Categories are "Above the Line" for traditional advertisements, "Below the Line" for more targeted ones, "Design" for all types of visual tasks and "Specific Creations" for a wide range of creative activities that cannot be included in the previous categories.

For more details refer to "Categories" page.

For the launch of the Blu-ray disc “THE DAY THE EARTH STOOD STILL”, the remake of the famous movie by Robert Wise, 20th Century Fox Home Entertainment Italy hooked up with BootB. It is the first company in the home entertainment industry that has asked BootB for help searching for the big idea to launch a title in a new one-of-a-kind way.

BootB is working with music giant EMI on a worldwide competition to find innovative new ways to help consumers connect with music.

The challenge, which is open to all creative sources (agencies, professionals, consultants, freelancers, innovative minds), is to find solutions for people who love good music but think it is currently hard to find.

BootB, the online marketing agency, today announces that it has 10,000 ‘creators’ actively solving the marketing briefs of its clients.

Launched less than one year ago, BootB is proving to be one of the winners in the current economic climate, with brands finding it to be a more efficient way of generating winning marketing, advertising, public relations, design, new product development and other creative solutions than the traditional agency model.

Today is the very important day for BootB Republic: we are proud to announce the launch of the BootB Blog!

During the month of November we are going to introduce you the designer of BootB Blog, to publish a short-list of best Solutions for AIGAM (including the Winning one), to interview a couple of BootB Winners, to share with you some news and updates... and not only!

Read, subscribe, comment, ask, share with friends - it's your Blog!

We are proud to announce that BootB website was reviewed and approved to be listed on TagSociety.com and has also been approved to be listed in "The Best of Tag Society" which features the best of the websites in the directory. So ... be tagged!

And another great news: BootB website GOT NEWWEBPICK QUALIFICATION because of the design and technology. NewWebPick.com is one of the most reputable global community platforms for the creative industry.

  

An Atlanta-based promotional agency won a new piece of international business by leveraging the power of BootB, an online pitching engine that brings together top brands with creative brains from around the planet. Studio 101 was awarded the brief by Abrau-Durso, a prestigious Russian winery, for the design of a special-edition champagne bottle that it is producing for the 2014 Winter Olympics in Sochi, Russia.

BootB today launched its print and online ad campaign based on the creative concept submitted by Naveen Iyengar of Bangalor, India. After reviewing 322 submissions from 67 countries, BootB awarded $100,000 to Iyengar for his imaginative concept, which depicts ideas being juiced from a creative brain.

Months of anticipation... debates... even Brief prolongation... and then it comes! A shock!! A match!!! A concept that we have been longing for!!!! Having looked through 322 Solutions from 67 countries BootB is happy to announce the winner of BootB Brief - Naveen Iyengar, a technological guy from Bangalor, India. Naveen believes that a person should always look for opportunities around and that is how he got to know about BootB through the Indian media. Describing his experience of working on BootB Brief as pleasure and fun, he names cartoon characters as his source of inspiration. Naveen's advice to all creativity-dependant creatures sounds like "Join BootB and let yourself go". You can learn more about Naveen here. The BootB advertising campaign integrating the winning concept of Naveen will appear in online and print media very soon. You will not have a single chance to let it pass by!

BootB celebrates the 1st winner (of $19 800 :)

This video was developed to share the best Solution to the "Auchan Anniversary Campaign" Brief with you.

It was developed by the PPM-Team headed by Alexey Smirnov from Moscow (Russia). They published the winning solution as a PDF file containing drafts of the TVC storyboard, radio copy, outdoor ad and promotional booklet.

This video is distributed for promotional purposes only (keep in touch… the real campaign will follow shortly :)

You can download the video from this page or watch it online.

The planet is really small now for creative talents: a French brand for its campaign in Italy finds the best creative concept online from a group of Russians. Their brainstorming around the kitchen table during the Christmas holidays is worth $19 800!

This result underscores the power of BootB Pitching Engine (and that revolutions are not always bloody... :)

We are happy to acknowledge that there are already more than 3000 registered Creators from the 86 countries on www.BootB.com in only 1 month of site operation. BootB welcomes every talented individual to meet the challenges of the worlds' leading Brands and present fantastic ideas on our Blackboard! Have you got your personal BootB Passport number already? You will need it to create the 1st advertising campaign for BootB (Budget = $ 100 000 :)))

BootB recognizes that we are experiencing minor teething difficulties at the moment. :(

We really appreciate your feedback. Please send us descriptions of your problems and we will do our best to react immediately! THANKS :)

 

07.01.2008
UPDATE
Technical difficulties are resolved successfully! Thank you for your prompt feedback :)

Somewhere in the 1980’s companies started using white boards instead of old blackboards in their meeting rooms. No more chalk and powder, but latest technologies, markers and clean hands.

On January 1, 2008 BootB proposed to re-introduce Blackboards. And companies reacted enthusiastically! Because it is a high-tech Blackboard that can cut company’s expenses and increase revenues. The Blackboard introduced by BootB is able to connect Brands and Creative talents from all over the planet. In just one month since the BootB launch, Brands such as Disney, Unicef, and Gancia have chosen www.BootB.com as an effective tool in their quest for Unlimited Creativity, following BootB pioneer Builders like Auchan, Ferrero, Lego and Peugeot. The BootB Blackboard is the place where Builders and Creators can 'virtually' meet by a simple mouse click. There are evident benefits for both, companies and creative talents: companies have a single marketplace for creative ideas so that they can focus efforts on their other activities and creative people don’t have to convince anybody by their credentials and can avoid long lead-times waiting for results.

Isn’t it wise to give a good old Blackboard a new try? :)

A new online marketplace for Creative ideas launches today. BootB allows anyone anywhere in the world to respond to the Creative Briefs of the major companies and to be paid professional fees for their ideas. The world’s top Brands, such as Auchan, Ferrero, Lego and Peugeot are among the first ones to publish their Creative Briefs on www.BootB.com.