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Disaronno

行业: 烟酒

国家: Italy

Illva Saronno is a company trading in more than 160 countries. Brands in our spirits portfolio include Disaronno and Artic Vodka.

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Re-publi-ca 的精选

  • Campaign to bring Excitement

    品牌: MALINA
    行业: 行销与广告
    类别: Advertising : 印刷; Promotioning : 裁缝r制造的促进, 连续性计划; Designing : 形象; Branding : 商标标语

    预算: $7 100

    截稿日: 20.12.2008 23:59 GMT
    updated 19.11.08 14:05 GMT

    Brief 的语种: 英语, 意大利语, 俄语, 法语, 葡萄牙语, 西班牙语
    解决方案的语种: 英语, 法语, 俄语
    解决方案数量: 26

    已发布 14.10.08 07:30 GMT

最高预算的 Brief

  • Launch Campaign for New Holland Boomer

    品牌: Fiat Group
    行业: 汽车,交通工具,附件
    类别: Advertising : 环球网, 电视/电影, 广播, 印刷, 户外的
    预算: $15 380

    截稿日: 08.12.2008 23:59 GMT
    updated 20.10.08 07:00 GMT

    Brief 的语种: 英语
    解决方案的语种: 英语
    解决方案数量: 70

    已发布 24.10.08 09:00 GMT

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Disaronno TV campaign

已发布 18.09.08 01:10 GMT
33 总计
类别: Advertising : 电视/电影
截稿日: 12.10.2008 23:59 GMT

预算: $8 000
状态: 已关闭

解决方案的语种: 德语, 英语, 法语, 意大利语
优胜者: flood

从 Blackboard 中删除

language of copywriting

grafanna

09.10.08 14:18 GMT

Hi,

Movie description and copy of the spot can be writing in italian?
My solution

gipris

29.09.08 07:23 GMT

Hello. I'm working to implement my solution with the soundtrack and an English version of the spot. I decided to make even a small storyboard animated. Regards
Re: My solution
30.09.08 08:11 GMT
Hi Gipris.

That's ok. Just remember that you still have to send the basic non animated storyboard because this is what will finally be tested if the creativity is considered as a runner-up.

An example of this is available among the downloadable files attacched to the brief.
Re: My solution
30.09.08 13:13 GMT
Sure! I will update my storyboard and copy too. Thanks a lot!

Igor Trovato
Doubt...

Kelioh

23.09.08 19:12 GMT

Does this pitch involve actually creating the spot, once your storyboard/idea wins or just giving the outlines for those who will produce it?
Re: Doubt...
27.09.08 10:45 GMT
The pitch is just for the creative idea as not everyone participating has the same means.
Sugestion ?

JohnFilipe

19.09.08 20:08 GMT

Hello !
I was thinking about making an animated storyboard , in a .mov / quicktime file .
Can I do that ?
The animated storyboard is more conclusive , in mood felling , timings , scene cuts , transitions , music synch , etc...

Thank You !
Re: Sugestion ?
22.09.08 16:09 GMT
Hi JohnFilipe.
As we will have a final Copy Test with consumer groups, ideally all participating material support should be the same. We will check with the researcher and let you know ASAP.
Re: Re: Sugestion ?
27.09.08 10:44 GMT
JohnFilipe, the final material which will be tested is confirmed to be a story board. It is your choice wether you want to send other material. Please keep in mind that you have to send a story board in any case and if your solution reveals itself to be a runner up, it will be tested in this format like all others.
interesting...

ghs

18.09.08 09:22 GMT

definitely this one will be the most interesting and challenged project in bootb.

few questions:
1. if we should think about seconds for this ad, what is the estimated time you have think? 30seconds, ...?
2. should we think about short versions? i mean, most of the tv ads during the first 2-3 weeks use to show the complete campaign, but after that, just parts of 10seconds per example.
3. "Drinking Moment for Disaronno on the Rocks" - what is "Rocks"? rocks, rocks or something else? because can get it :(

thats for now.
Re: interesting...
18.09.08 09:36 GMT
one more:
- you said that the timeline is short. is that mean, the campaign is for the coming winer season, celebrations, christmas,...?
Re: Re: interesting...
18.09.08 10:30 GMT
On air: beginning of December.
Re: Re: interesting...
18.09.08 12:24 GMT
so can think about some winter place or such...?
Re: Re: Re: interesting...
18.09.08 12:44 GMT
Do not characterise seasonality too much because the spot will go on air for at least 12 months.

Re: Re: Re: interesting...
18.09.08 17:50 GMT
oook :)
Re: interesting...
18.09.08 10:29 GMT

1. Format is 20"
2. shorter format is 10" but for the creative process we will concentrate on 20"
3. On the rocks is any type of spirit/liquor with ice (Whisky on the rocks, Disaronno on the rocks..).
You will see some pictures of Disaronno on the rocks in the attachments section.
DIY: Tumbler Glass,Ice (rocks), pour Disaronno over the rocks, Enjoy!
Re: Re: interesting...
18.09.08 12:23 GMT
1,2 - ooo '' are seconds :) first that came into mind are inches!!! of course: 20'' inces TV!!!

3 - now i get it... never heard that before

thanks