Branding
a. Brand Positioning
=> Create a Brand Positioning Statement (BPS)
Based on given:
- Company activity (non-confidential information only)
- Business objectives (same comment… :)
- Market overview
- Competitive scenario of the Builder (client)
BootB project is 2 develop the Brand positioning Statement made of:
- T.A. (target audience)
- Proposition
- Support
- Brand character
- Addenda (if needed)
b. Brand Development
=> Create the Brand Image of a new Brand
Based on the given BPS (Brand Positioning Statement, 4 reference see point 1.a),
the BootB project is 2 develop the Builder Brand and/or Company Name, how it is visually expressed through a Logo (fonts, colors, Brand docs, and/or the 3D signage if the Builder is a retailer, etc.), and how that Name and Logo extend throughout an organization’s communications.
Example:
vit-o-min is a Brand of nutritional elements & integrators, primarily vitamins & minerals, 4 health-conscious people who would like 2 enhance their vitality so that they could live their lives 2 the full extent, thanks to the fact that that its products balance the negative effects of urban life & lifestyle.
c. Brand Name (or Company name)
=> Create the name of a new Brand/Company
Based on a given Brand Positioning, the BootB project is 2 find the best name 4 a Brand.
Examples:
Adobe, Apple, Colgate, Ikea, Johnson & Johnson, (BootB :) etc.
d. Brand Logo
=> Create the logo of a new Brand
BootB project is 2 develop the logo of a product producer or service provider.
e. Brand Signage
=> Create the way a logo of a retailer (or Company having offices at street level) can become a signage
Approximately the same job as the above point d (Brand logo), but 4 a retailer. There4,
BootB project is 2 propose an execution of the Brand Logo in a 3-D format in order 2 b installed outdoor 4 communication purposes.
f. Brand Slogan
=> Create the slogan (claim, pay-off, etc.) 4 a Brand
BootB project is 2 find the most competitive synthetic way of communicating what the Brand stands 4.
Example:
Connecting People (Nokia), Just do it (Nike), etc.
g. Brand Font
=> Create the ideal font 4 a Brand
BootB project is either 2 propose an existing font well-matching with the Brand or 2 create an unique one.
h. Re-branding
=> Renew the image of an existing Brand
It’s approximately the same job as the 1 described at the point 1.b (Brand Development), but the BootB project is in this case not creating a new brand but updating an existing 1 (into better… :) with the possibility of changing the Brand Name and other key Brand elements as well.
Example:
From L’Oréal Plenitude to L’Oréal Dermo-Expertise
j. Re-styling
=> Create the revised image of an existing Brand
BootB project is in the fine-tuning the image of the Brand Identity elements (design, shapes, colors, font, etc); not changing the Brand Name.
k. Brand Book
=> Create standards & guidelines of a Brand
BootB project is 2 develop in written & visual form (both hard copy & electronic versions) the full description of all the Brand elements (from Brand DNA & mission 2 executional guidelines) that will allow anybody 2 handle any project regarding the Brand.
Concepting
a. Brand Concept
=> Create the Concept of a new Brand
BootB project is 2 put in words the description of a new Brand’s idea & its positioning.
Example:
Danone
Fresh dairy products, beverages, biscuits & cereal products DANONE draws on unparalleled expertise in each of its core businesses to bring healthy food to more people every day.
b. Product Concept
=> Create the Concept of for a new Product
BootB project is 2 put in words the idea & the description of a new Product’s idea + its positioning.
Example:
Danone Activia
Activia is a low-fat yogurt sold in pots that contains the probiotic bacterium Bifidobacterius animalis & vitamin B12 + calcium.
c. Line extension Concept
=> Create the Concept for a new product of an existing range
BootB project is 2 make a description of the idea of another SKU having the same name of the same group of products.
Example:
Danone Activia Strawberry
Producting
a. Product Name
=> Create a Product Name
Example:
Coca-Cola Zero: a carbonated soft drink having the Coca-Cola taste but zero sugar/calories, primarily targeting young adult males.
b. Product Logo
=> Create a Product Logo
c. Product Packaging
=> Create a Product Packaging
BootB project is 2 develop the product’s 3D packaging.
Advertising
a. Web
=> Create a work of web advertising
BootB project is 2 create web campaigns (or an additional execution of an existing campaign) 2 b aired via the World Wide Web in any requested format (dynamic or static of any shape/dimension).
b. TV/Cinema
>=> Create video advertisements
BootB project is 2 propose the development of video campaigns/commercials (or an additional execution of an existing campaign) in any requested format (television, cinema, etc), under the form of a story-board (2 b produced) or a non-professional video.
c. Radio>
=> Create radio advertisements
BootB project is 2 develop radio campaigns/commercials (or an additional execution of an existing campaign) in any requested format, under the form of an audio commercial (including all elements (voice, music, effects, etc.) or a text 2 b produced in the 2nd stage.
d. Print>
=> Create print advertisements
BootB project is 2 develop print campaigns (or an additional execution of an existing campaign) in any requested format, 2 b aired via print medium (magazines or newspapers) under the form of a standard page (example A4) or a non-standard 1.
e. Outdoor>
=> Create outdoor advertisements
BootB project is 2 develop the development of campaigns/commercials (or an additional execution of an existing campaign) 4 out-of-home usage. The work will be performed in any requested format or shape (example 3x6 or a non-standard 1).
Public Relationing
a. PR Strategy
=> Create a full PR strategy
BootB project is 2 propose a strategic plan, message development and tactical campaigns that build on your positioning initiatives to generate constant, wide-ranging media coverage
b. PR Release
=> Create a press/public text
BootB project is 2 create a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value.
c. PR Event
=> Create a PR Event
BootB project is 2 propose an idea or/and a scenario of the brand’s inside or public happening
Promotioning
a. Web Promotion
=> Create a promotion 2 b aired via the World Wide Web
BootB project is 2 propose the study & the realization of any web-based promotion like:
- CRM, on-line direct marketing campaigns, activities via data base management
- Creation of ad hoc/tailor-made promotional sites
- Any web-based methods & tools to optimize the results of a brand in the web (example: SEO)
- Promotions aimed at promoting a Brand through the realization of a web community (example: via blogs)
- Competitions on-line
- Promotions on the Builder’s (Client’s) site
- Promotions on the network planner
- Operations of direct marketing through e-mails/news letters
- Collection on-line with electronic management
- Questionnaires on line for profile customers search
- Development of any content-based material (example books) on-line for the consumer and/or the trade
b. In-Store Promotion
=> Create a Promotion 2 b fielded through retailers
BootB project is 2 propose any idea of In-Store Promotion with the objective of introducing a new product (or an existing 1) to the consumers and consequently, to persuade them to purchase through an activity in store on the points of sale.
The promotional activity can provide the trial of the product and an immediate gift to the consumer, in case of purchase.
c. Incentive Promotion
=> Create a Promotion aimed at rewarding the Target Audience
BootB project is 2 propose a basic lever of the business promotion, mainly used to motivate the salesmen, to reward a target achievement, to motivate employees & managers and to promote the image and the brand.
d. Trade Promotion
=> Create a Promotion motivating B2B partners
BootB project is 2 propose promotions usually reserved to distributors, wholesalers or points of sale, offering an incentive (example: gift, a lower price, etc.) 2 push them 2 promote a specific brand and, thus, for increasing sales in short time and for expanding the power of the brand in the long 1.
e. Collection Promotion
=> Create a trade Collection aiming at purchasing fidelity and frequency of usage
BootB project is 2 propose a collection of trade stamps and coupons with the products earns special gifts (POS materials or/and packaging).
f. Gifts in Pack Promotion
=> Create a Gift in Pack aiming at stimulating impulse purchasing
BootB project is 2 propose a gift coupled to the packaging, on the packaging, inside the packaging
g. Tailor Made Promotion
=> Create a Tailor Made Promotion aiming at stimulating the purchase and high perception of image
BootB project is 2 propose an idea that transforms the point of sale in a pleasant and involving atmosphere through games and animations (in case of a determined purchase of products, the consumer receives immediately a gift).
h. Bounce Back Promotion
=> Create a Bounce Back Promotion aiming at incentive of the portion of target group with high frequency purchase.
BootB project is 2 propose an idea of the continuation of a previous premium offer. It consists in offering a second "premium" to those who have obtained the first "premium".
i. Continuity Programs
=> Create a continuity/ fidelity program
BootB project is 2 propose a program, which are finalize 2 create and to stimulate the fidelity of brand between the consumers who otherwise would change from one brand to another one (switching) inside of the same range of products
j. Licensing
=> Propose a program with another star Brand
Warner Bros, Walt Disney, Looney Tunes, Garfield, Snoopy, Lara Croft are only some of the licensors with which we could propose you 2 work with & that offer their services 2 both the licensor and the licensees.
Copy Writing
a. Creation
=> Create a copy writing task.
BootB project is 2 develop any sort of written document.
Example:
Writing a text, an article, etc.
b. Adaptation
=> Create an adaptation of a copy
BootB project is 2 propose rewriting, tuning or fine-tuning of any sort of written document.
c. Translation
=> Create a translation of any written document
BootB project is 2 propose a translation of any text in any language (or dialect… :) spoken in the planet.
Designing
a. Visuals
=> Create a work of Design
BootB project is 2 propose a visualization of any work of design, created in any software (Mac or PC).
b. Sketches
=> Create a Sketch
BootB project is 2 propose any work of a drawing or other composition that is not intended as a finished work, but a preliminary exploration.
c. Cartoons
=> Create a Cartoon
BootB project is 2 propose a drawing (a piece of art), usually humorous in intent.
Video-Photo
a. Videos
=> Create a video.
BootB project is 2 propose a video of any sort, both professional & non-professional produced in the requested format.
b. Photos
=> Create a photo
BootB project is 2 propose a picture of any subject in any location (continent/country/region/city/ area/ village/park/field/etc. :), shot both professionally & non-professionally.
Decoring
a. Retail Outlet
=> Create interior or external design
Based on given pictures and/or layouts, BootB project is 2 propose the design of the place u eat, purchase, have banking, service a vehicle, make your hair or just have a rest with your family.
b. Vehicle
=> Create a vehicle decoration
Based on given pictures and/or layouts, BootB project is 2 propose a decoration of a car or of any other vehicle that has at least 2 (like a bike), 3 (like a trike) or 4 wheels (like a car) or more (trucks r welcome as well… :)
c. Office
=> Create interior or external design
Based on given pictures and/or layouts, BootB project is 2 propose the design of the place u work.